Tag Archives: GE

General Electric has more than longevity going for them. The perennial Fortune 500 Company is 124 years old in 2016, but from any angle, GE doesn’t look any older than the tech-savviest millennial. For more or less their entire existence, GE has been known for innovation and timeless quality of their products. They’re a name consumers trust and one competitors envy. These days however, a company is rarely able to get by on their historical reputation alone. In addition to needing great products and having a great legacy, in order to thrive they also need to have engaged employees and a comprehensive new media strategy.
You CAN Teach an Old Dog New Tricks
Organization Name: General Electric Company (GE) Incorporated Industry: Conglomerate Name of contact if available: N/A Web references: ge.com, brands.ignitesocialmedia.com, workforce.com, blogs.cisco.com, socialmediatoday.com, awpagesociety.com, sloanreview.com Description of how social media is used for business performance The world’s most interesting boring company The General Electric Company (GE) Incorporated was founded in 1892 as a diversified technology and financial services company. With over 120 years… Read more »
GE embraces social media for supply chain management and business process improvement

To optimize your supply chain management, no doubt you have invested heavily in information technologies over the past decades. By now, you probably have an exact picture of your inventory, can track components, can follow your product through each stage of production and are aware of incoming orders. Since in all likelihood your competitors are also running similar programs, what… Read more »
GE and Facebook Launch HealthyShare App in advance of the 2012 London Olympic Games
GE knew what they were doing when they launched the Healthyshare app prior to the 2012 London games. This app was designed to help inspire people to “Get Moving, Eat Healthier, or Work Out Like an Olympian.” GE used this idea to partner with Facebook at an extremely strategic time. GE found a way to tap into the health epidemic… Read more »
GE way ahead of the curve using internal Social Networks
Organisation Name: General Electric Industry: Conglomerate Web references: http://www.zdnet.com/blog/collaboration/ges-enterprise-collaboration-backbone/126 http://www.internetevolution.com/author.asp?section_id=625&doc_id=172105 http://www.itbusinessedge.com/cm/blogs/all/ge-nails-the-internal-social-network/?cs=11657 http://www.itbusinessedge.com/cm/blogs/all/most-companies-cant-afford-ges-custom-approach-to-social-networking/?cs=11658 http://money.cnn.com/magazines/fortune/fortune_archive/2008/07/21/105711270/index.htm http://chucksblog.typepad.com/a_journey_in_social_media/2008/07/a-humbling-expe.html Description of how social media is used for business performance General Electric, founded in 1878 in New Jersey, started work at the turn of this century on a hugely sophisticated enterprise collaboration system, called SupportCentral It is arguably the largest social network in the world and… Read more »