Title of Post: Hyatt gets Social Media right by making it Personal Organization: Hyatt.com Industry: Hospitality Web References: Hyatt Thrive, Harvard Business Review, Gallup, Wikepedia, Triplepundit, The Gallup organization reported that in 2014 over 68% of US employees toil day in and day out unengaged and/or actively disengaged in their workplace. That’s part of the modern world you yawn; but that could… Read more »
Organization: Village Family Health Team Industry: Health and Medical Contact: Diana Noel, Executive Director. Web References: VFHT, WellX, GoogleX, MobiHealthNews, Accenture, Klick Liberty Village is a masterfully planned community that blends residential, commercial and retail space in one enclosed neighbourhood. The village has a mixed crowd of young professionals who work in media, high-tech and design businesses. It is also the perfect place… Read more »
5 Thoughts on the Future of Social Media Web References: vpdm.ca BusinessInsider 1. Social Media Is Here to Stay This may seem like an obvious statement at this point but there are people out there who will say they aren’t really using Facebook anymore, or that their kids don’t even have Facebook or Twitter. While this may be true, and “Facebook fatigue”… Read more »
Organization Names: Brivo Labs, Appirio, BNP Paribas Industry: Security Ap company/Cloud Computing/Banking Web references: youtube, brivo labs, appirio, opto22, facebook, knowyourmeme, bnpparibas, wearesocial, Tedx, Linkedin The Internet used to be just about people: sharing, liking, pining, shopping, posting photos, playing games, reading. It was for people and about people. The Internet was the most transformative technology ever invented…. Read more »
Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »
Title of Post: Tsu, You, and a Niche in the Future of Social Media Name of Organization: Tsu Industry: Social Network CEO: Sebastian Sobczak Web references: tsu hootsuite Op Talk NY Times Ryan Holmes On August 8th, 2014, U.S. District Judge Claudia Wilken had ruled that blocking NCAA athletes from a share of revenue generated from the use of player images was in violation of anti-trust… Read more »
Organisation Name: Kovert Industry: Wearable Technology Name of contact if available: Kate Unsworth- Founder and CEO Web References: Facebook, Twitter, Pinterest, Instagram, Site Kovert and Wearable Technology: Wearable technology has become more and more popular in recent years. With the immersion of the Apple Watch and Google Glasses, it is apparent that this trend in technology is only on its way up…. Read more »
Organization : Bungie Studios Industry : Video Game Development Web references : BusinessInsider BBC Halo 5 Give your customers what they want. It sounds overly simplistic… because it is. The Destiny™ developers understood their market prior to the launch of one of the most highly anticipated video games of all time. They launched a beta test just to add to the hype…. Read more »
Web References: Sprout Social, What Culture, Pew Research Center, We Are Social, Forbes, Ad Week, Salzburg Academy on Media & Global Change, Huffington Post The Internet has come a long way since it’s inception, evolving to suit human needs and transforming to become more accessible to people around the world. The Internet has changed the way people communicate, network, share… Read more »
Title: Peeling the Skin of Social Media Organisation Name: SkinPhotoTextMatch Inc. Industry: Healthcare Name of contact if available: Howard Green, CEO and Founder Web References: SkinPhotoTextMatch Inc. Home About The Company; The E-interview with SkinPhotoTextMatch Inc.’s CEO and Founder, Dr. Howard Green What is SkinPhotoTextMatch Inc all about? Skinphototextmatch, Inc. is all about educating both professionals and lay people about their skin. “Know Skin… Read more »
Organisation name: Various What is a wicked problem? A wicked problem (as defined by Webber and Rittel in 1973) differs from a tame problem primarily due to its complexity and the fact that it does not have a single or straightforward solution. Humankind currently faces many wicked problems in relation to the state of health, environmental degradation, climate change, poverty,… Read more »
Industry: Retail, Publishing Contacts: David Black for The Beat Goes On, Sophie Blom for The New Quarterly, Jessica Burman for Cocoon Apothecary Web References: SMBP Blog, The Beat Goes On, The New Quarterly, Cocoon Apothecary It’s the hot topic that anyone who has anything to do with marketing talks about; What is the next big thing? I believe that the… Read more »
Organization Name: Greatist Industry: Health and Wellness Web References: Greatist, Ethos3, theblueballroom, PharmFreshMedia Facebook, Twitter, LinkedIn. These three social media platforms have long been referred to as the “big three” in social media. However, over the last few years, we’ve seen a clear shift in social media strategies to a focus on visual content that is quickly understood and absorbed by the audience. . This change… Read more »
Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »
Organization Name: The Future of Social Media Industry: Social Media Name of contact: varied (below) Web References: varied (below) The Future of Social Media: Social media has reshaped our society unlike any others; it is the future of how people will communicate and do business. However, many would still argue that social media is a time waster. Much like people… Read more »
Posted on March, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: The Future of Social Media Industry: Social Media Name of contact: varied (below) Web References: varied (below) The future of social media -for the next 15 minutes! There is no data on the future, only predictions, estimates and best guesses. We will benefit from remembering how the Danish philosopher… Read more »
Posted on March, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: Several Toronto Restaurants Industry: Food and Beverage Name of contact: varied (below) Web References: varied (below) Social Media Marketing is not for everyone in the restaurant business Of all the social media applications to business processes and personal networking there is no doubt that marketing, advertising and sales are the sectors where… Read more »
Organisation name: ARCHEWORKS Industry: Education/Nonprofit Name of contact if available: Andrew Balster, Executive Director About ARCHEWORKS: Archeworks is self-described as a “multidisciplinary design school with a social agenda,” and has been located in Chicago since 1994. The school prides itself on being a place where creative ideas are developed and collaborative partnerships are nurtured. During 2013 and 2014, a variety… Read more »
Organization Name: Supply Chain Network Industry: Supply Chain Management Name of Contact: Jeff Ashcroft, Supply Chain Network Project Developer Web References: Supply Chain Network, CloudAve, Logistics Viewpoints Journal Article Reference: Sianipar, C.P.M., Yudoko, G. (2014). Social media: Toward an integrated human collaboration in supply-chain management. WIT Transactions on Information and Communication Technologies, 53, 249-266. About Supply Chain Network The Supply Chain… Read more »
Posted on February 13, 2015 By Christian Ismodes & Dolores Montavez Organization Name: McDonald’s Industry: Fast food restaurant company Name of Contact: Don Thompson Web References: www.mcdonalds.ca Techniques, such as crowdsourcing, have gained momentum as companies look outside their corporate walls in search for new innovative product ideas. Social media tools are being used by product managers and designers not… Read more »
Title: What’s Behind Whole Foods Market Social Media Strategy Organization Name: Whole Foods Market Industry: Grocery Retail Name of Contact: John Mackey, CEO Web References: Whole Foods Market, Mashable About Whole Foods Market Whole Foods Market originated in 1980 in Austin, Texas and currently operates over 360 stores in North America and the United Kingdom. I myself, worked as a… Read more »
Organization Name: Facebook, Twitter, and LinkedIn Industry: Social Media/Social Network Web References: www.facebook.com, www.twitter.com, www.linkedin.com Description of how social media is used for business performance: When you look back as to early 1990’s as to how everyone from all walks of life used to communicate and collaborate as they currently do today. Often wonder how simpler times were when we didn’t have… Read more »
Business name: various Industry: various Two trends will cycle high in our culture: cocooning, our desire to shelter ourselves from the harsh realities of our world, and fantasy adventure, our hunger for the new and unconventional. – Faith Popcorn, futurist/trend predictor Becoming a soothsayer is not easy. You have to be aware of a multitude of things and you have… Read more »
Image courtesy Volvo Trucks Youtube. Company: Volvo Trucks Industry: Trucking, Manufacturing Contact: Anders Vilhelmsson, PR director for Volvo Trucks Description: Social media is not a fad, rather it is the present and future of communication. It is a constantly evolving form of communication that connects people around the world in ways we never thought possible. Businesses are able to interact… Read more »
