When describing FreshBooks, CEO, Mike McDerment, refers to them as the “leader in online invoicing. What we do is help professionals and their contractors save time, look professional and get paid faster when they invoice their clients and each other. “ Not exactly a business model one would normally associate with a fresh (no pun intended) and ingratiating online presence — but the team at FreshBooks have managed to find a way to connect with customers through social media in a deep (and some would say, near-legendary) way.