Tag Archives: ford

Even though Ford has been around for over a century, it is still creating great content to engage present and possible future customers. It has been engaging with customers using a multi platform content strategy and creating authentic social interactions.  There is a big difference between marketing and posting advertisements on social media, compared to engaging with the customers and using social media as a line of communication. After a closer look at Ford’s online social presence, it is clear they have it all figured out!

Domino’s Pizza, Changing The Game

FBatarse   November 7, 2015

Organization Name: Domino’s Pizza Industry: Food Chain, Fast Food Web References: Domino’s Pizza Channel, USA Today, CNBC, CNN, Forbes, The Washington Post, Domino’s Pizza AnyWare How Social Media Places Your Order Quick, think of your favourite pizza place! We rounded up 3 major players at my last staff meeting when ordering our supper: Pizza Hut – Famous for stuff crust pizza. Domino’s Pizza – Attractively priced… Read more »

Ford’s Social Media Metrics

bmfwong   November 4, 2015

Organization: Ford Industry: Car manufacturer References: Ford, Forbes, FordSocial “What’s the ROI of putting your pants on every day? It’s hard to measure but there’s negative consequences for not doing it.” – Scott Monty, Ford’s global digital/multimedia communications manager Scott Monty’s quote represents the issue with ROI in regards to social media; companies have a hard time engaging just how effective their social media… Read more »

IDEAL Brake Parts – Breaking The Automotive Industry Status Quo

jeffdbaldwin   October 20, 2014

Title: IDEAL Brake Parts – Breaking The Automotive Industry Status Quo Organization Name: IDEAL Brake Parts Industry: Automotive Parts    Name of Contact: Jason Janssen (General Manager) Who Are They? IDEAL Brake Parts Inc. is a relatively new automotive parts company located in Guelph, Ontario. It was founded only a few years ago as there became a growing demand for auto parts made entirely… Read more »

Ford’s #FiestaMovement Going Viral

emilievandijk   July 11, 2014

Organization Name: Ford Motors Industry: Vehicle Name of Contact: Raymond F. Day, Group Vice President, Communications From May to November of 2009, 100 people were carefully chosen by Ford, because of their influential status throughout their social media platforms, were given the 2011 Ford Fiesta. For 6 months these “agents” were told to post on blogs, videos on YouTube, photos on Instagram and Flikr… Read more »

Ford Creates Its Own Social “Fiesta” for 2014

Anthony Sauder   February 20, 2013

American auto maker Ford is at it again with its innovative and engaging ad campaigns for their Ford Fiesta. Back in 2009 when Ford first announced the Fiesta they utilized an innovative, partially consumer generated ad campaign utilizing multiple social media tools.  This past Tuesday February 19th 2013, Ford announced they are going a step further by implementing their first… Read more »