Organization: Ford Industry: Car manufacturer References: Ford, Forbes, FordSocial “What’s the ROI of putting your pants on every day? It’s hard to measure but there’s negative consequences for not doing it.” – Scott Monty, Ford’s global digital/multimedia communications manager Scott Monty’s quote represents the issue with ROI in regards to social media; companies have a hard time engaging just how effective their social media… Read more »
Organization Name: Ford Motors Industry: Vehicle Name of Contact: Raymond F. Day, Group Vice President, Communications From May to November of 2009, 100 people were carefully chosen by Ford, because of their influential status throughout their social media platforms, were given the 2011 Ford Fiesta. For 6 months these “agents” were told to post on blogs, videos on YouTube, photos on Instagram and Flikr… Read more »
Organization Name: Ford Motor Company Industry: Automotive Web Reference: Ford Motor Company Press Release: http://media.ford.com/article_display.cfm?article_id=28019 Scott Monty, www.scottmonty.com Fast Company, http://www.fastcompany.com/1668368/corporate-social-media-policies-good-mediocre-and-ugly Shel Holtz, www.socialmediatoday.com/shelholtz/838001/ford-s-vision-one-social http://socialmediapolicy.com/2012/03/09/ford-motor-companys-digital-participation-guidelines/ Description of how Ford Motor Company has leveraged social media to increase business performance For a company who sold its first automobile in 1903, Ford Motor Company has come a long way and evolved the company corporate culture to… Read more »
