Tag Archives: Followers

9 years ago, when I first joined in L’Oréal Group as a PR professional, what I saw my Marketing colleagues doing was paying media, buying advertisement and telling consumers who we are. Today, as consumers turn to social media to seek out beauty secrets, the industry is signing faces for their followings, not just their fame. (Why big beauty brands are courting social media stars) There won’t be any doubt to a marketer that run your social media campaign like your traditional media campaign and you’re likely to see more damage to your brand reputation than benefit and you’ll waste a lot of money doing it. (16 Differences Between Traditional Media and Social Networking)
Red Bull is Giving Social Media Marketing Wings
Today’s business world has become so competitive that even the largest and most recognized corporations are fueling their marketing departments in hopes of maintaining a prominent image in the forefront of the economy and expanding their following. Social media marketing has become one of the main focuses and driving forces of companies that currently have successful marketing plans. Red Bull is… Read more »