Westjet is a proudly Western Canada company, founded in 1996 by Clive Beddoe and his team. What “started with 220 employees (a.k.a. WestJetters), three Boeing 737 aircraft and five destinations in Western Canada has grown into more than 120 aircraft flying throughout a network of more than 90 destinations in Canada, USA, Mexico, the Caribbean, Central America and Europe. Sure, it’s our aircraft that will take you to your destination, but it is WestJet’s caring owners and award-winning corporate culture that sets us apart from the other airlines.” The company has been an absolute trendsetter in its use of social media to blur the lines between the company, its employees (also known as “owners”) and the customers. They have created the “Westjetters”. This passion and identification as a westjetter has given rise to the culture of sharing on all social media. Using twitter, facebook, youtube and instagram customers, corporate and even employees are sharing (and encouraged to do so!).