Organization Name: Mountain Equipment Co-operative (MEC) Industry: Retail (Canadian consumers’ co-operative, selling outdoor equipment and clothing) Web References: MEC Website, MEC Facebook, MEC Twitter, MEC YouTube MEC Flickr, MEC google+, MEC Blog, social media explorer, Chron , social zoom factor Description: While MEC may prepare patrons for some wild offline adventures in remote locations, it first needs to reach customers online. Taking… Read more »
Organization Name: Slack Name of Contacts: Stewart Butterfield, Founder, Slack – @stewart Industry: Enterprise Social Networking Web references: Slack – @slackhq FooPlugins – @FooPlugins Company Overview: Slack is a team communication tool created in 2013 by the co-founder of Flickr, Scott Butterfield. After he left Flickr/Yahoo in 2008, he co-founded an online game company, Tiny Speck. During their developments they found themselves… Read more »
Organizations Names: University College London / Social Deviant / LinkedIn Industry: Social Media Name of contacts: Ilya Zheludev / Marc Landsberg / Reid Hoffman Web references: University College London / Social Deviant / LinkedIn Description Social media has undeniably become a part of everyday life for many people. It touches the life of almost everyone in every corner… Read more »
Organization Name: Nova Scotia Tourism Agency Industry: Tourism Name of contact: Pam Wamback, Media Relations Web references: Nova Scotia, Canada; Nova Scotia Tourism Agency Description In an increasingly digital world, consumers are no longer taking a passive approach when it comes to spending their money. Consumers are turning to online sources to research a product or service before spending their… Read more »
Organization Name: The Coca-Cola Company Industry: Beverages Web references: Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content, Econsultancy.com, What She Said Marketing Solutions, The Coca-Cola Company, USA Today I’m not a real fan of pop as far as beverages go, but for as long as I can remember I’ve always enjoyed Coca-Cola (especially an ice-cold one). Turns out, I’m… Read more »
Organization Name: Glaceau’s VitaminWater Industry: Beverage Retail Energy Brands/Glaceau’s Founder: J. Darius Bikoff Energy Brands/Glaceau’s CEO: Mike Repole It makes me happy to write about this week’s company, as it is one of my all-time favourite beverages…VitaminWater! In my personal opinion, there is something about drinking a bottle of VitaminWater that gives me instant satisfaction upon the first sip. If… Read more »
