D-I-Vine: Lowes’ #fixinsix Vine videos combine DIY with successful social content marketing
Jane Dawkins
November 12, 2014

Organization name: Lowe’s Companies, Inc. Industry: Retail home improvement and appliance stores Company Contact: Tom Lamb, Lowe’s Senior Vice President of Marketing & Advertising Web references: Lowe’s Description of how social media is used for business performance: According to a release from advertising giants BBDO, Lowe’s is the second largest home improvement retailer in the world. As a part of the… Read more »