Tag Archives: Fixer Upper
Magnolia…a few years ago it was just a flower, now it’s a trending brand that has reached far beyond its Texan origin. The creators of this brand, Joanna and Chip Gaines have social media followers from around the world. Tourists book stays at their Magnolia House rental property and visit their business headquarters named the Silos, in Waco, Texas. It’s now a tourist destination with a bakery, garden shop and retail store. The fourth season of their HGTV home improvement reality show, Fixer Upper, premieres this month. Each show profiles the home renovation process from purchase to completion in a one-hour segment. Joanna designs home improvements and decorates. Her husband and partner, Chip, constructs the renovations and the featured homeowners are presented with their on-budget dream home at the end of each episode. The hype for this show has been marketed with a quarterly journal publication and a newly released book about the couple’s story. Magnolia has complimented their brand with traditional marketing mediums and qualified it with social media. The book has just reached #1 on the New York Time best seller list,1 and this achievement is promoted on their website. Magnolia has also introduced a furniture, paint, rug and accessory line available nationally in the US and at three Canadian retailers. An online “Market” shop with all of their products is featured on their website. Magnolia has embraced social media to further increase its brand awareness. The company also benefits from Instagram, Facebook, Pinterest and Twitter activity and has millions of followers. Magnolia has truly saturated the home design, renovation and décor market through both traditional and social media marketing.