Organization Name: Alterna Savings Industry: Banking Name of contact if available: Frugina Ball, Region Head, Member Experience, GTA Web references: Alterna Savings Earned Media – Take it Seriously Now more than ever, consumers live online in their own “living and breathing” digital microcosm. In order for a company to reach out to its target audience (i.e. all consumers that purchase or would potentially… Read more »
Organization Name: Tangerine Industry: Financial/Banking Web References: http://tangerine.ca, http://www.canadianbusiness.com/business-strategy/leadership-qa-peter-aceto/, http://www.itbusiness.ca/news/tangerine-gives-employees-mobility-nudge-towards-community-volunteerism/49394, http://nudgerewards.com/, http://www.forbes.com/sites/carminegallo/2013/01/30/a-bank-executive-they-call-the-social-media-ceo/ Description of how social media is used for business performance Just as the name “Tangerine” is unique in the Canadian banking industry, their approach to banking, employee engagement and social media, are no different. The Tangerine website features a link to their Forward Thinking blog which can be… Read more »
