With so much money spent in communication, organizations are looking for ways to make their investment pay off. Lean advertising is an appealing concept but achieving it is easier said than done. Do-it-yourself online videos could cost less to produce but only 3% of YouTube videos are watched more than 25,000 times. Hence, how could a company replicate a success story… Read more »
While much of the activity surrounding social media for business performance has focused on marketing and advertising products already in the marketplace, Fiat has pushed the envelope by incorporating it into their product development strategies. The Fiat Mio, launched at the 26th International Automobile Trade Show in October 2010, is the result of extensive collaboration between designers and thousands of… Read more »
