As early as 2008, networking giant Cisco was well along in its social media evolution. Cisco was visible on Facebook, Twitter and YouTube. Cisco won Light Reading’s 2010 Leading Lights Award for Best Marketing using social media and shaving approximately $100,000 off typical product launch costs. Campaign statistics include: Cisco Social Media Stats: Website: www.cisco.com Blogs: 22 external, 475,000 views/quarter Twitter: 108… Read more »