What is BaubleBar? Fashion jewelry  – a must have in any woman’s wardrobe. You can wear it as the final touch to a wedding ensemble or to add some visual interest to jeans and a comfy t-shirt; the point of it is to make a statement and take your outfit from great to spectacular! BaubleBar has been helping women since 2011 with their on-trend fashion jewelry needs and at affordable prices to boot. A strong and unique customer engagement strategy is pivotal for a strictly online store to thrive since they can’t deliver a tailored in store experience for their customers. The co-founders Amy Jain and Daniella Yacobovsky realized this early on. They knew that to create the customer base that they needed they would have to be highly data driven as well as provide a pleasurable and exclusive shopping experience.