Organization Name: Patagonia Industry: Retail Web References: What Social Media Marketers can learn from Patagonia, Patagonia’s anti-Black Friday Campaign urges Customers to Repair Worn Clothing, Patagonia: Lessons from a Pioneer in Responsible Business Founded by Yvon Chouinard in 1972, Patagonia, Inc. is a California-based clothing company that sells high-end outdoor gear and clothing.  It all started when Chouinard discovered he… Read more »