Social media is prevalent in today’s society, so much so that it is almost more noticeable if a company doesn’t use it opposed to if they do. Looking at companies as a whole and studying how they are integrating social media through their enterprise allows us to better understand not only the company but their communication. Norwell Dairy is the largest dairy supply company in all of North America selling and servicing approx. 1700 dairy customers in Ontario. They have four locations across Ontario with the head office being in Drayton. Norwell employs just over 120 employees and communication and a social media plan is huge for them to ensure everyone is on the same page which can be done through effectively synchronizing the use of social media across the organization. Norwell’s vision as an organization is that “By continually seeking out new and innovative products to meet the ever-changing needs of our industry, Norwell has grown into the country’s largest dairy farm design, equipment and supply company.” Norwell wants to be able to provide dairy farmers with all the daily needs required to successfully milk their cows and run a profitable operation. Being able to service customers milking equipment and provide them with the tools needed to clean and care for their equipment is very important to ensure customer satisfaction and customer loyalty. It has been said that organizations are increasingly recognizing the benefits of enterprise-wide integration in the area of information technology, as they move away from legacy systems to integrated systems (often called Enterprise Resources Planning (ERP) systems. This statement is very true for Norwell, as they have moved from basic IT systems to now have two in house IT personnel and a dynamic ERP system, NAV, as well as active on Facebook and Twitter.
Facebook is a globally known and utilized social media platform. It is a platform that allows users to share their thoughts and images, and companies to offer ads, shopping, and data acquisition. It is ultimately a tool in which people can communicate with others, business and human alike, across the world.
If you were to ask someone if they know what Amazon was chances are you wouldn’t just get a ‘yes’ but they have probably purchased something off the site at some point. Amazon is the largest e-commerce company in many parts of the world and they understand the effect of a solid social media strategy. Not having physical stores and selling everything online via social media platforms, apps and their websites they really are experts at what they do. There are over 310 million active Amazon customer accounts worldwide with 90 million being Amazon Prime accounts spending an avgerage of $1300/year. The other 220 million are spending an average of $700/year. These sales have lead Amazon to an annual net ecommerce of goods totaling $52.8 billion in 2017, that is nearly 4x its closest rival Walmart. So how does a company get this big and achieve such great results all online…social media and good marketing!
Every day, new strategies are being developed to increase social media’s role in helping business performance levels. Whether social media is utilized to better employee engagement within a company, or as a tool to market products to consumers, its facets are continually updated to provide seamless integration in business structure to improve its functioning. However, if we look ahead to the future of social media and business performance, it appears that it may not be people at all who monitor and produce the different levels of communication across various social media platforms. Who would be responsible for these specific roles then? The answer lies in one simple acronym: AI. If you don’t already know, AI stands for artificial intelligence. Artificial intelligence may be defined as a type of computer or machine that possesses the capability of mimicking intelligent human behaviour (hence the word artificial). In fact, we have already had such a glimpse into the future from various businesses who have already started to implement AI across their social media channels to better their own customer engagement/service practices. One such company includes ecommerce super giant eBay, who has developed their own “ShopBot,” which uses AI technology in combination with the Facebook messenger app to assist customers in finding the items they are searching for within their price range.
Social media marketing has become a powerful tool for businesses of all sizes in reaching prospects and new customers. No matter who you are, or what industry you’re in, your customers are already interacting with brands through social media. Great marketing on social media can bring remarkable success to your business by creating devoted brand advocates and driving leads and sales. Bottom line: if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, and Instagram, you’re missing out!
FabFitFun was founded in 2010, has approximately 50 employees and is based out of Los Angeles, California. FabFitFun is a lifestyle brand inspiring women to lead a happier, healthier life. The company sends a monthly selection of curated, full-size products across lifestyle categories including beauty, health, fitness, technology, and home. Members can go online and choose to sign up for one box or the subscription which gets them a box every season; four times a year in March, June, September and December. FabFitFun has shipped millions of boxes to women across the US and Canada and also offers online content about various products including tutorials. Being a subscription you sign up for there is no physical store, everything is done online and because of social media being so prominent in today’s society companies like this are thriving.
Every organization must deal with the management of a supply chain to some extent. Often, the production/distribution of commodities does not operate at the hands of one person or group, but multiple people working together, across different locations and with expertise to produce and deliver a product to the consumer. In turn, with so many people across the supply chain to manage and coordinate with one another, social media has become a powerful tool to successfully organize logistics for any given organization.
J. Darius Bikoff was brilliant. He was a random guy in New York City, who enjoyed being active and one day combining water and some vitamic C gave him what would turn out to be a brilliant idea, Vitamin Water! Vitamin water is now sold under the glacéau vitaminwater® mostly known as Vitamin Water. It is sold in over 20 countries and new products and flavours are developed often.
Reworked by Regis is a custom home decor and refurbishment artisan based out of Edmonton, AB. Regis Mahoney, the artist behind Reworked by Regis, takes discarded furniture and restores, redesigns, and rehomes it. Customers can commission custom projects through Regis, or can purchase items she has already made at local markets or through Facebook, Instagram, or Etsy.
The adage “it’s what’s on the inside that counts,” isn’t always necessarily true with respect to a company’s product development/design. Sometimes, it can be “what’s on the outside” (the packaging) that really “counts” when it comes to a consumer choosing which brand to buy. One company that proves looks really DO matter is Orbit, the makers of a sugar-free chewing gum. Through their Spotlight Series Campaign, customers were invited to submit their own original designs for packaging of the brand. Moreover, this campaign is not the only time the company has stressed the importance of “stylish” brand packaging. In fact, it is a key aspect of Orbit’s product development. Take this Orbit gum commercial as an example.
Home Depot is a popular home improvement supplies retail company across the United States and Canada. In Canada alone there are 182 stores and over 27,000 employees. The company stands on eight core values; Taking care of our people. Giving back to our communities. Doing the right thing. Excellent customer service. Creating shareholder value. Building strong relationships. Entrepreneurial spirit. Respect for all people.
Would you have thought for a moment that you could use an integrated social media strategy to promote local food? It is possible and the Taste of Huron (TOH) program is doing just that. Taste of Huron is a program that has been around for over 10 years. It has encountered it’s up and downs over the years, but not because of lack of interest. It is more about lack of funding and lack staff resources to dedicate to program development and administration. The program started out being managed by Huron Tourism Association (HTA) and Huron County Economic Development. Over the years the program has made some remarkable gains in the marketplace. The lack of resources and the closure of the Huron Tourism Association could have been the death of the program, but thankfully with the insight of the Huron Community Futures Development Corporation (CFDC) and the final board of HTA, the Taste of Huron program was not to fall through the cracks and be forgotten. “It’s not surprising that Community Futures Huron continues to invest in our local food system. It’s one of the fastest growing components of the Huron County economy, with great prospects for business and job growth”. – Paul Nichol General Manager Community Futures Huron Taste Of Huron was resurrected in 2017 through government grants and the sheer desire to make the program work. You might ask yourself why not let it end with a painless death; the simple truth is there is too much to lose. Huron County is one of the most agricultural productive counties in Ontario. The work that has been done in the past has proven that with the proper social media tactics and a strong, event-driven, marketing plan, the brand can prosper and grow.
„Beam me up, Scotty “, says Captain Kirk to his chief engineer, and the next thing we see is Kirk’s body disappearing from Planet X and reappearing on the starship. “Wow”, you think “I wish we could do that for real. The places I would travel to…..” Well, we are not there yet – but with the rapid development of electronic devices, Internet, ERP and the digital age in general, I wouldn’t be surprised if we could build a beamer that powerful within the next 10 years. A university in Germany that concentrates in IT systems engineering, already came up with a machine that can scan an object, transmit it over the internet and rebuild it using a 3D printer in a new location. Imagine you can do that in retail: Sit on your sofa buying a handbag with one click on your device and 20 minutes later it appears magically at your doorstep. Cool, right? But is it really that far off? No, to tell you the truth, it is not even considered to be science fiction anymore. We already buy things with one click, we just need to wait a bit longer than 20 minutes right now to receive the product. But wait – isn’t Amazon already testing delivery by drone? So who knows, the time of purchase to delivery in 20 minutes could actually happen sooner than you think. Especially when it pertains to your Amazon shopping experience.
Fashion company Tommy Hilfiger is one of the most recognizable and iconic fashion brands in the world. Founded in 1985 by the titular designer, the company has grown to encompass 1400 free-standing retail stores in 90 countries. Of course, like nearly all other consumer fashion brands in this day and age, Tommy Hilfiger relies heavily on online shopping to drive sales — and they’re on the forefront of social media technology to help them move forward.
I don’t know about you, but I do know that I can’t tell the future of anything, let alone social media. Trust me on this one, if I could, I would be super wealthy and be way more advanced. Unfortunately that isn’t the way it is, so your best chance with knowing the future of social media is to search and investigate new products on the market. After I did a lot of searching to determine what I would write about this week, I decided to go with the company that I believe has been a pioneer in e-marketing since the beginning. Constant Contact is an email-marketing program that helps small businesses succeed and excel in the online world. Back in the day when email programs were only used to view emails from friends, the people at Constant Contact knew there could be so much more to it. Constant Contact was founded as “Roving Software” in 1995 and set up shop in Brookline, Massachusetts. Randy Parker was the brains behind this very valuable marketing tool that helps small businesses succeed against the large businesses out there.
Is social media marketing a good fit for promoting your business? Do you understand and know the benefits of being able to market your business through the use of social media marketing? A few weeks ago I spoke about the Stratford Festival on how they engaged with their customers and how they reach out through their social media. For this blog post, I’m going to stay with the theatre but on a much smaller spectrum. The Livery is a small, non-profit community theatre in Goderich, Ontario. It is operated by a Board of Directors and has one staff member. The Livery was built in 1840’s as a harness shop by Samuel Seegmuller. In 1878, there were three businesses in the building, which included a harness shop, a stable and a stone shop. When automobiles were introduced, the three businesses failed to be stainable and the Livery was left vacant for many years. In 1978 the building was being slated for demolition, but the Town of Goderich realized its historical importance and delayed the demolition schedule until private citizens could raise enough money to purchase the building. The Livery was purchased by the citizens and was known as the Goderich Arts Foundation. Many years later, in 1983, a non-profit organization called the Goderich Little Theatre purchased the theatre and opened the Livery as a community arts centre.
Staying in business for many years is not an easy task, especially for a small business. One has to constantly adjust, change, compromise and be ready for the unexpected, while doing clever advertising and marketing. A small business has to be extremely careful with its financial resources, as one wrong decision might jeopardize your entire existence. Glenn Pattison, owner of Clean-State Painting has managed to stay in business for almost three decades. He went through a number of metamorphosis during those years. The company started off with carpet cleaning, moved then to house painting and is now specializing in kitchen cabinet painting. For the last three years he has had a workshop in Waterloo, Ontario, while before he was just working out of his garage. “There was no need for a workshop, we mostly drove to people’s homes and worked there. I just needed a storage place for my equipment.”, he says. But since the business switched to kitchen cabinet painting, he needed actual work space. He still drives to people homes, but the kitchen doors and drawers get spruced up in the shop.
Being responsible for product launching for a Global company I have seen first hand over the years how important it is for attendee engagement. In the past we measured success of a corporate event by the number of attendees along with feedback from a post conference survey. Today attendee engagement is measured at every contact point from registration, pre-conference event, and conference day and post conference and experiential is critical in ensuring an engaged attendee.
Nestled in Waterloo’s tech park, surrounded by beautiful nature lies one of Canada’s biggest software companies – opentext. It started with three University students in 1991 – and has now transformed into a multibillion $ corporation with offices worldwide. It is no surprise that opentext, a company driven by commitment to technological innovations, jumped on the social media train right after the invention of Facebook in 2004. And with the growing access to WIFI and social networking services, the social media landscape of opentext just became broader. A massive website, accounts with Twitter, YouTube, LinkedIn, Instagram, Pinterest – you name it, the company surely has a presence. None of those accounts created millions of followers, but considering that the social media approach is specifically about enterprise information and content management, opentext is doing quite well to get their message out. When the company discovered the power of social media for promoting their services and products to the world, it didn’t take long to find out that it can also be used to motivate and engage employees. With the goal to make it as easy as possible to connect with team members, who potentially work in three different countries across the globe and need to solve problems quickly, even when one just started his day when it’s almost bedtime for the other, opentext encouraged employees to use traditional social media outlets before implementing internal equivalents. While opentext’s social media team conveys the company’s messages to external audiences, the corporate employee communicators look after the internal audience. This includes writing emails to announce company news, employee stories and the management of the company’s Intranet, internal blogs and of course, social media channels.
When you have the warmth of a beautiful day, the soft sand between your toes and the stunning shores of Lake Huron, you have the perfect location and attraction to promote tourism. There is nothing better than walking on the boardwalk in Goderich, enjoying the beauty of the marina in Bayfield, touring around local food producers purchasing fresh Ontario grown food, eating at the amazing restaurants, and enjoying all the craft breweries and wineries that are scattered around Ontario’s West Coast. The Ontario’s West Coast (OWC) tourism brand represents Huron County, along the shore of Lake Huron. The County of Huron has a population of 60,000, which soars to 800,000 in the summer months. Beautiful cottages, B&B’s, motels, hotels and campgrounds are spread throughout the shores of the West Coast. Luckily for Ontario’s West Coast they knew enough to engage in social media and add metrics to their programming and promotion of tourism many years ago. If they weren’t using social media and tracking their metrics, they would be walking blind through the process of tourism. Huron County is home to approximately 60,000 people and a visitor destination to approximately 800,000 people a year.1 SOURCE: The County Planning and Development Department, “County of Huron Annual Tourism Report” (May 2012), 4.
With over 3000 Americans dying each year from food borne diseases and 128, 000 being hospitalized, keeping the fresh food supply safe is an enormous challenge. Verizon Enterprise has taken the initiative to bring light to the issue of food safety, as well as the current technical and process challenges that continue to impact humans and our fresh food supply. The issue is so large, that to put it in pure economic terms, the USDA estimates the amount of food loss in the U.S. alone each year totals more than $161B. And the industry simply accepts these losses as the cost of doing business. Verizon became involved in sensor and tracking technology a couple of years ago when they sat down with healthcare customer and asked them how they could help them be more efficient and effective with their business. They started to hear recurring themes in the pharmaceutical space about needing to be able to track in real time shipments of medicines that are compliant with the federal government regulations. They wanted to know the progress, the location, the temperature and a variety of other information that is required as they ship product around the US. They realized they were uniquely positioned to get involved with asset tracking in a bigger way. The soon translated these learnings from Pharma to food by talking to fisherman who were losing money because so many different people were involved with the farm-to-fork delivery of their product. Food quality is important, but if something happens to the fish during transit, the fishermen get blamed. Fishermen were looking for ways to protect the quality of what they deliver. Verizon understands the importance of tracking the temperature of fish from its catch to either the restaurant or retailer. Temperature control of fresh seafood (or any other perishable) is critically important for food safety. In fact, researchers have found that one of the largest challenges associated with food safety and food waste is related to controlling and monitoring the consistency of food temperatures throughout the cold chain.
You would think that creating a proper Supply Chain that benefits Creative Casuals customers, would have been an easy task to do, but it took many long years to create what is a very well run efficient company. Creative Casuals is a promotional marketing company who has grown from a single person cottage industry to a mid size company with many employees, an embroidery and screen-printing department and three locations. The main office and production warehouse is in Listowel On, with sales offices in Kincardine and Stratford. Mari-Lou Lowry Started Creative Casuals after graduating from design school. She knew she wanted to start a viable business that could withstand the test of time. The company needed to be vibrant and grow with the ever-changing environment of technology today. 29 years ago when it all started there were no computers, no fancy communication tools except a telephone and fax, but that never stopped Creative Casuals from exploring everything they needed to become a multi functional promotional company. Mari-Lou knew she would need to diversify with percentages of accounts in corporate sales, team and school sales, and also contract wholesale embroidery and screen-printing. Mari-Lou was aware to not to put all her eggs in one basket in case the market trends changed. As we all know one of the first things to disappear off a tight business budget is promotional marketing products. Creative Casuals realized they needed to look at the supply chain management carefully to succeed.
Whether you feel the draw of healing products or the distinct feeling of energy when encountering healing stones there is no denying that there is a market for these products. Has this product and belief exploded in the last number of years? Has the power and feeling of stress and anxiety from a world that goes 200 kms an hour caused people to stop and explore other ways to find peace within themselves? Yes it has! Society as a whole has become so unconnected and connected since ironically, social media has taken over our lives. Mentally and spiritually people are realizing that you have to take a step back and find peace within ourselves to be able to continue on with our crazy busy lives.
It is hard to believe that purchasing razor blades would include a little comic relief but that is exactly what you get when you subscribe to the Dollar Shave Club. My husband, a member since 2014 signed up for The Dollar Shave Club (DSC) after seeing a video shared on Facebook. The Los Angeles-based startup launched in 2011 with the goal idea to steal market share from razor powerhouse, Gillette. Founder & CEO Michael Dubin promised a better price point: for $3 a month, no contracts and no hidden fees, DSC sends you a high quality razor. He created a crude and goofy viral video to support the launch. Fast forward to 2018 and that that video has been viewed over 25 million times, and DSC has grown to include 1.1 million subscribers, a whopping $615 million valuation in 2015, and most recently a $1 Billion all-cash acquisition by Unilever. DSC is a young, smart, stylish, yet playful brand. When you join the club, you’re not just signing on for low-cost razors and blades, you’re investing in the monthly “delight” that comes along with it. As a member, you get in on the joke and belong to an exclusive community that no other brand offers. If your brand can give someone an experience unlike any other; something they can share on Instagram, or mention to their coworkers or friends, they will be that much more pleased (and loyal) in the long run.
Company Overview The Faculty of Mathematics at the University of Waterloo opens its classroom doors beyond lecture halls to elementary and secondary schoolrooms in the community at large. Through contests, face-to-face workshops, nonprofit school visits, and providing online resources, the Faculty of Mathematics extends their educational doors through the Centre for Education in Mathematics and Computing (CEMC). The CEMC is a community outreach organization that aims to increase interest, enjoyment, confidence, and proficiency in mathematics and computer science education among students and teachers within Canada and internationally. To obtain more information about their outreach activities, please follow the links provided in each section: Contests Workshops & School Visits Online Resources MMT Program In addition to outreach activities, the CEMC also offers a Master of Mathematics for Teaching (MMT) program. The MMT is designed to provide current grade school teachers of mathematics with an opportunity to expand their knowledge base and to gain a deeper understanding of the mathematics underlying the content that they teach students in the classroom. The program is unique, in that it focuses on the applications of mathematics – not on pedagogy – and is offered part-time, as well as online. The majority of the Centre’s customers are teachers. This program is a way of building new relationships with new teachers, who enroll into the program. It’s a way to tap into new networks and the program even finds that many of the teachers blog or tweet and retweet about the Centre.