eShish – Social Media Marketing is About More Than Smoke!

Alicia Bedard March 8, 2015

Organization name: eShish Canada Industry: Electronic cigarettes Name of contact if available: Lucy Leiderman – Director, Digital Strategy at PILOT PMR Web references: eShish Canada, Ontario Ministry of Health and Long Term Planning, Wikipedia, Huffington Post, PILOT PMR Description of how social media is used for business performance Smoking. Eww. I was born in the late 80s. I grew up in a… Read more »

GE and Facebook Launch HealthyShare App in advance of the 2012 London Olympic Games

karaes November 12, 2012

GE knew what they were doing when they launched the Healthyshare app prior to the 2012 London games. This app was designed to help inspire people to “Get Moving, Eat Healthier, or Work Out Like an Olympian.” GE used this idea to partner with Facebook at an extremely strategic time. GE found a way to tap into the health epidemic… Read more »