With Unorthodox Approach to Social Media, Starbucks Engages Their Customers in a Unique Way.

Forrester Hinds October 13, 2015

Organisation name: Starbucks Website: http://www.starbucks.com/ Industry: Designer caffeinated drinks. Want to create a positive social media interaction for every customer? Starbucks should be your model. Being one of the first companies to adopt social media as a form of communication with consumers, Starbucks is no beginner at using the various social platforms at our disposal today. Whether they use Facebook, Twitter, Instagram,… Read more »

Air Asia Berhad Group Branding Awareness: Facebook Marketing Campaign to Promote Free Flight

chrgomes November 13, 2014

Organization Name: Air Asia/Air Asia Berhad Group Industry: Travel/Transportation Web References: http://www.airasia.com, http://www.airasia.com/ot/en/home.page Description of how social media is used for business performance: Air Asia Berhad Group is a Malaysian low-cost airline company headquartered near Kuala Lumpur, Malaysia. Air Asia Berhad Group operates a schedule domestic and international flights to 100 destinations spanning 22 countries. The company’s main hub located at the Kuala Lumpur International Airport (KLIA). Affiliate airlines carriers includes, Thai… Read more »