Tag Archives: facebook fans

In 2013, comedian Bryan Callen, asked UFC heavyweight fighter Brendan Schaub to do a podcast with him in his garage. The two were good friends, and Bryan noticed that Brendan had a natural comedic instinct, that could crack up a whole room. While both were moderately successful in their profession, nothing could prepare them for the heights their new show would soon reach. In three short years, the podcast has grown into one of the top 10 sports podcasts on Itunes. Podcasting has allowed the pair to have a stable income, while they pursue other interests. Acting and fighting are no longer their main source of income, and they can rely on income generated from their podcast. The podcast generates revenue from ad reads on the show, with many companies relying on podcasts to generate new customers. Bryan Callen had this to say about the future of social media. What’s really cool about the whole business of internet is it makes it easier and easier to have your own autonomy. The show has produced over 200 episodes, and spun off into various other side projects. Other businesses can look at The Fighter and The Kid, as inspiration to step into the future of social media.

JustSaiyan Clothing is a company that specializes in manufacturing apparel that allows you to slip into the costume of your favourite cartoon characters. Catering to children and nostalgic adults, JustSaiyan features designs from popular television shows such as Dragon Ball Z, One Punch Man, and Naruto. JustSaiyan has built their entire business with the help of social media, and does not advertise traditionally. Active Facebook, Instagram, Snapchat and Twitter pages allow the company to stay up to date on the opinions of its consumers, and Justsaiyan takes full advantage of their active fan base. Studying social media gives JustSaiyan great insight on how to improve their products, and more effectively market their gear.

The beauty industry is a multi-billion dollar market and social media is becoming a beauty battleground as companies compete for their share of the pie. Companies are constantly looking for new ways to engage their customers, build brand loyalty and of course increase sales through their social media efforts. With a number of major players in the industry thriving in the social media landscape, beauty companies constantly have to come up with new and innovative ways to garner the attention of their sometimes fickle target market. One company that has been very successful in accomplishing just that is L’Oréal. Not only has L’Oréal amassed an impressive base of followers on their social media accounts but they have also been praised for their innovative campaigns that continue to raise the bar for competitors and inspire companies in other industries as well. “Globally, L’Oréal has an objective of building 100% love for our brands, and social media is crucial to driving engagement and affinity for the brands that sit under the broader L’Oréal group banner.” – Emma Williamson, Manager, Consumer Affairs and Social Media ANZ The following video provides a quick look who L’Oréal is and at some of their social media successes to date.

It’s safe to say that when German brothers Adolf and Rudolph Dassler first founded footwear and apparel giant PUMA in 1924 the world was a much different place. Computers, the Internet and social media were obviously not of concern whereas merely having reliable electricity to manufacture their shoes was. Fast-forward to nearly a century later and the game has changed in ways that would have once seemed unimaginable. In order to compete in today’s global marketplace companies need to have an online presence. While initially it may have been adequate to just have a corporate website, it is now becoming increasingly necessary for companies be active on social media. But merely participating in social media does not ensure success. Companies need to be analyzing their social media traffic and taking advantage of the insights that it can provide in order to ensure that their time and effort is providing them the optimal return on investment.

Fundraisers – Facebook’s New Tools for Charities.

Forrester Hinds   November 20, 2015

Organization name: Facebook Website: https://www.facebook.com/ Industry: Social Media. Advertise Your Cause, Attract Supporters, Accrue Donations, and Align Graphics to Show Goal Progression. In 2013, the developers at Facebook began testing tools for non-profits and charities to raise funds on their platform and allow for easy sharing of content. The popularity of social media for both business and consumers is no… Read more »

How Should an Organization Report on Social Media?

Meg Walsh   November 2, 2015
L_Bombardier_Evolution_En_K_sRGB

Organization Name: Bombardier Industry: Aerospace/ Defence Railways If your business is active on social media, then your business should be reporting on all your social media efforts. While reporting on “vanity metrics” on your companies channels, like follows or likes seems like the thing to do, many people tend to confuse this as an achievement versus what it really is… Read more »

Better Late Than Not Man Crate! Have Fun Gift-Giving and Participating in the Supply Chain.

Forrester Hinds   October 27, 2015

Organisation name: Man Crates. Website: http://www.mancrates.com/gifts-for-men Industry: Curated and themed masculine gift boxes. Brag-worthy Gifts for Guys, Crowbar Included. With only the $1000 he was allowed by his wife, Jonathan Beekman created the business that is today known as Man Crates. Man Crates offers customers the ability to purchase and ship themed gifts contained in unique and memorable packaging; and contents… Read more »

Customer Personas: How ASOS rocks the urban scene and Benetton mixes a message to engage

tmatulis   February 8, 2015

Organisation Name: ASOS Industry: Online fashion retail Web references: http://www.asos.com London –based ASOS is a global on-line fashion player that targets urban 20-something customers.  ASOS aims to be the ‘hub of a thriving fashion community’.  Their numbers are impressive – over 80,000 branded and own-brand products shipped from warehouses in the UK, US, Europe and China to almost every country in… Read more »

Town of Aurora is Mapping its Success with Social Media Metrics

Jen Norris   November 3, 2014

Organization: Town of Aurora Industry: Municipality Contact: Mike Kemp, Manager of Corporate Communications   I have lived in a lot of places over the years but I wouldn’t call any particular place “Home”. Four years ago, we moved to Aurora. Despite Aurora’s growth it still has that small town feel. My first trip to the grocery store, the cashier asked… Read more »

Red Lobster: “Sea’s” social media differently

Amanda   October 16, 2014

Organization Name: Red Lobster Industry: Restaurant Web References: Red Lobster’s Facebook Page We live in a world where we’re all connected and information is exchanged faster than I could have typed this sentence. Social media is the new way of interacting and organizations need to be part of this world to stay relevant and build relationships by engaging with their customers…. Read more »

Going Above and Beyond in Social Media Marketing

jmann89   July 16, 2014

Organization Name: JetBlue Airways Corporation Contact: N/A Industry: Airline / Air Travel JetBlue History  JetBlue Airways is an American airline known for a cheap and cheerful flights offering lower fares and fewer comforts. The company is headquartered in New York and its main base is John F. Kennedy International Airport. JetBlue has over 190 planes in their fleet and travels… Read more »

How Influential Are you? Let Klout be the Judge

emilievandijk   July 3, 2014

“The Standard for Influence” Organization Name: Klout Industry: Social Media Platform Name of Contact: Joe Fernandez (CEO) & Emil Michael (COO) Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which is a numerical value between 1 and 100. Klout primarily uses Facebook and Twitter for login at the moment, but… Read more »

Coca-Cola Vs Pepsi: The Difference Is More Than Just Flavour!

LyndseyEhgoetz   November 6, 2013

As a self-proclaimed Diet Coke addict, I felt it only natural to post at least once about my all-time favourite treat.  The challenge was out there, and most cannot tell the difference between Pepsi and Coke, but I must say I am one of those people who can really taste the difference!  This time around, it is not the taste… Read more »

The Social Media Mirror: Buying into Brand Identity

vanessa.parks   October 16, 2013

Buying Social media marketing isn’t always strictly about selling products. In fact, according to Lisa Mahapatra in her article Social Media Marketing: How Do Top Brands Use Social Platforms?, very few consumers are introduced to top brands through Facebook (only 0.25 per cent over the last four years). Jay Baer agrees. In his keynote speech for the 2013 MarketingSherpa Email… Read more »

Napkin Labs Takes Facebook Fandom to Another Level

katieschrank   June 13, 2013

Gone are the days when companies counted their Facebook page likes and gave themselves a pat on the back for a job well done. It isn’t about how many likes you have anymore; it’s about what you can do with the fans who have liked your page and how you can continue interacting with them once they’ve clicked the like button…. Read more »

Brewing Up Customer Engagement Has Its Perks At Starbucks

nnn   June 3, 2013

Customer engagement via social media platforms is typically measured by likes, comments and shares.  As a result many companies have focused their social media efforts solely on attracting as many new fans as possible with the hope of converting fans into sales. Starbucks however is different.  Starbucks  has focused it’s social media efforts on building relationships with its customers. “We want to… Read more »

Boyfriend’s Facebook Rant = Positive Spin for Bodyform

becky.minor   April 4, 2013

As Social Media Marketers, every day we encourage our fans to engage with us through our social media outlets. But, our worst nightmare is our phone beeping in the night with a notification that one of our beloved “fans” has taken to our pristine Facebook wall to complain about our business and air their every so mighty opinion for the… Read more »

Turning “Likes” into “Take me home.”

obmolap   February 13, 2013

Like any good relationship, it’s about getting to know each other. Look at your best friend and you can name all the reasons they still hold a special place in your life. Commonalities drew you together and keep you connected.  Keeping it fresh is never difficult, new experiences with a trusted pal are always welcome. They are the foundation for… Read more »

Ryanair learns the importance of Social Media the hard way.

taracb   November 4, 2012

  Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol.  Whether or not people agree with the significant print charges from “no frills” Ryanair in August 2012, a complaint on a… Read more »

Victoria Secret Uses The Power of “Fans”

corrieabird   November 2, 2012

In October 2012 – Victoria Secret achieved over 20 Million Facebook likes. From their likes they now have over 450 thousand consumers taking about their products on Facebook. The Victoria Secret Facebook page gives the company a cost effective way to market to millions via the news feed. The news feed has been proven to be an effective marketing tool… Read more »

Coca Cola’s Social Media Strategy – “Let’s not just listen. Let’s converse.”

faisalahsan   October 21, 2012

Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola has redefined how to interact with their consumers. Coca-Cola’s mission statement is to refresh the world, inspire moments of happiness… Read more »