Tag Archives: experiential marketing
As we get closer to crowing another Stanley Cup Champion, take a look at some of the teams that have competed for the cup since 2006. Los Angeles, Tampa Bay, Anaheim, San Jose and Carolina. I would categorize those teams as non-traditional markets vs a traditional market such as Pittsburgh, Chicago or Toronto. So how does the NHL and markets such as Tampa Bay continue to be so successful on and off the ice and engage their fan base who would generally be watching baseball or sunning themselves on a sandy beach during the playoffs? Today’s fans are intelligent, mobile and closer to their favorite team and players, and this “closeness” or “engagement” is how the NHL has grown its fan base and continues to grow the game in non-traditional hockey markets.
When the Shoe Fits — A Social Media Converse-ation
Organization name: Converse (est. 1908) Web references: Boston Magazine, Converse, ConverseMusic, Converse Rubber Tracks, Facebook, Forbes Magazine, Google+, Instagram, Mashable, SoundCloud, Tumblr, Twitter, YouTube Industry: footwear, apparel Name of contact, if available: Geoff Cottrill, CMO Description of how social media is used for business performance Doing nothing may sound like a Seinfeld approach to social media strategy, but for Converse’s… Read more »
Nova Scotia Tourism: Getting You There Before You Ever Arrive
Organization Name: Nova Scotia Tourism Agency Industry: Tourism Name of contact: Pam Wamback, Media Relations Web references: Nova Scotia, Canada; Nova Scotia Tourism Agency Description In an increasingly digital world, consumers are no longer taking a passive approach when it comes to spending their money. Consumers are turning to online sources to research a product or service before spending their… Read more »