Tag Archives: espresso

Nespresso has been an extraordinary coffee provider for people in Europe since 1986. Even though it took them 15 years to come to the US and then Canada, their ability to adapt to the different coffee drinker (creating the “american size”) has enabled them to become a staple high standard brand in the US and now Canada. The company has proven to understand and care about their sustainability, both by developing a robust self sustaining program for their growers in Sudan and more recently with the development of their “Red and Green bag” recycling system. The program gives Nespresso club members a prepaid red postage bag for their capsules. The bags can then be dropped off at any Canada Post. The capsules are received, emptied and the aluminium is recycled while the contents can be composted.

Starbucks Coffee Turns Around By using Excellent Social Media Metrics

jmelich   November 1, 2014

Company: Starbucks Coffee Company Contact: Howard Schultz CEO Industry: Coffee House Description of how Starbucks Coffee uses social media metrics: Starbucks’ was founded in 1971 as a Seattle coffee bean company, the company has expanded rapidly due to Starbucks outstanding social media marketing, Since 1987, Starbucks has opened on average two new stores every day.  Starbucks had been a very profitable company… Read more »

Tim Hortons “Brings It Back”

jmelich   October 17, 2014

Company Name: Tim Horton’s Industry: Coffee,  Fast food Company Contact: Paul D. House and Marc Caira Description of how social media is used in business performance: Tim Horton’s coffee was founded in 1964 by legend hockey player Tim Horton.  Tim Horton’s has been serving fresh coffee for over 50 years a multinational fast casual restaurant known for its coffee, specialty coffees,… Read more »