Organization: Bethesda Softworks Industry: Entertainment (video games) Web References: https://twitter.com/BethesdaStudios Description of how social media is used for business performance Fallout is a series of post-apocalyptic role-playing games, created by Interplay Entertainment before it was acquired by Bethesda Softworks in 2007. Previous games in the series include Fallout 3 (2008), which won multiple awards including IGN’s Game of the Year… Read more »
Organization Name: Taco Bell Industry: Food Name of Contact: Tressie Lieberman, Director-Social and Digital Marketing for Taco Bell Taco Bell has found out the best new and innovated way to introduce new items to their menu as well as interacting with their consumers, and that is; through the use of the very popular app Snapchat. In May 2013, Taco Bell… Read more »
