Tag Archives: engagement

Social Media and Employee Engagement: The Starbucks Example

tinageisel   February 1, 2015

Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Howard Schultz, CEO Web references: http://www.jeffbullas.com/2010/06/14/starbucks-and-the-4-keys-to-social-media-engagement/ Who Are They? Basically you’d have to be living under a rock if you have not heard of Starbucks. But sadly if you have, Starbucks Corporation, more commonly known as Starbucks Coffee, is an American coffeehouse chain based in Seattle, Washington… Read more »

Air Asia Berhad Group Branding Awareness: Facebook Marketing Campaign to Promote Free Flight

chrgomes   November 13, 2014
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Organization Name: Air Asia/Air Asia Berhad Group Industry: Travel/Transportation Web References: http://www.airasia.com, http://www.airasia.com/ot/en/home.page Description of how social media is used for business performance: Air Asia Berhad Group is a Malaysian low-cost airline company headquartered near Kuala Lumpur, Malaysia. Air Asia Berhad Group operates a schedule domestic and international flights to 100 destinations spanning 22 countries. The company’s main hub located at the Kuala Lumpur International Airport (KLIA). Affiliate airlines carriers includes, Thai… Read more »

Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit

tighed   November 2, 2014
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    Title of Post:  Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit             Organization Name:  Canadian Tire Headquarters:    Toronto, Canada Industry:   General Retail Web Reference:  www.canadiantire.ca Metrics and Social Media Almost every organization doing business today is using at least one form of social media.  Of these organizations, most are still planning to establish and… Read more »

Government social innovation to manage information supply

Jane Dawkins   October 29, 2014
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Organization name: State of Hawaii Industry: Government Company Contact: Adjutant General Darryll Wong, Hawaii National Guard and Civil Defense Kevin Montgomery, founder of Intelesense Technologies and Senior Researcher, Center for Innovation in Global Health at Stanford University School of Medicine Web references: Collaborate Description of how social media is used for business performance: Exemplary State Initiative is the vision of… Read more »

The Cisco Solution: Welcome To The Employees Network

chrgomes   October 23, 2014

Organization Name: Cisco Systems Inc. Industry: Network Equipment Web References: www.cisco.com Description of how social media is used for business performance: Cisco is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. At Cisco, customers come first and an integral part of a… Read more »

THE “COLD CUT” CASE

Jaye Torley   October 13, 2014

ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency”  … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »

A new way to lead: innovation & making a difference

Amanda   October 9, 2014

Organization Name: Tangerine Industry: Financial/Banking Web References: http://tangerine.ca, http://www.canadianbusiness.com/business-strategy/leadership-qa-peter-aceto/, http://www.itbusiness.ca/news/tangerine-gives-employees-mobility-nudge-towards-community-volunteerism/49394, http://nudgerewards.com/, http://www.forbes.com/sites/carminegallo/2013/01/30/a-bank-executive-they-call-the-social-media-ceo/ Description of how social media is used for business performance Just as the name “Tangerine” is unique in the Canadian banking industry, their approach to banking, employee engagement and social media, are no different. The Tangerine website features a link to their Forward Thinking blog which can be… Read more »

From Sun to Oracle: Developers Become Their Own Social Media Beta Testers

KSurette   October 7, 2014

Organization: Sun Microsystems / Oracle Corporation Industry:  Computer systems, Computer software, Information technology, Enterprise software Brief: Sun Microsystems was founded in the early 1980’s, and over the 27 years of its existence grew to become a driving force in computer systems, computer hardware and software, and information technology services. Truly a multinational company, senior leadership understood the value and importance… Read more »

Measuring Social for Food Service on Campus – Data Matters

Leslie Wilson   July 3, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing Part of the beauty of social media is that we can measure nearly everything we do. Before we dive in, however, keep in mind that measurement is only effective if you know what to measure and why. Chartwells, a subsidiary of Compass Group Canada, serves thousands of… Read more »

Engaging with Gen C – Clients and Customers

Leslie Wilson   June 11, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want. They can be difficult… Read more »

The Future Of Social Media Is In The Word…Social!

LyndseyEhgoetz   November 20, 2013

“Alone we can do so little; together we can do so much.” –Helen Keller When I sat down to think about what I thought the future of social media will be; I thought about what needs to be done in order to have a successful Social Media Strategy.  The real fact of the matter is; the future is in the… Read more »

Reach, Impression, Engagement Social Media Marketing At Its Core

Sarah   November 18, 2013

How are business marketing activities affected by social media? Reach, impression, engagement, these are all important things to consider when thinking about social media marketing. Eloqua.com writes “Make it easy for people to share your existing marketing messages socially and expand your reach. Turn your content into earned media by encouraging recipients to amplify your messages. Build trust and add… Read more »

Does Your Business Track The Right Social Media Metrics?

John Andrade   November 13, 2013

A prerequisite for managing social media is their effective measurement.  A sensible collection of key performance metrics linking marketing input via metrics to outcomes is the tool of choice — but what should organizations take into account when designing their dashboard metrics for social media? Luke Chitwood in his article 5 Social Media Metrics That Your Business Should Be Tracking… Read more »

Don’t Fear, Social Supply Chain Management is…Almost…Here!

Nicole Schmidt   October 30, 2013

The supply chain is, by definition, a set of companies or individuals that work together to create and deliver a product along its many processes from the supplier to the customer. Social media increases the potential for collaboration vastly through a plethora of network tools.” -Steve Nicholls Traditionally, social media has been used for business-to-consumer (B2C) interaction and engagement, which… Read more »

Look Back to know what’s Coming

Sangeeta   July 11, 2013

Want to know what’s next from a technology perspective? All you have to do is look to the past where Gene Rodenberry designed the future.  Take a look at the “tablets” Captain Picard and his crew were using twenty years ago. And how about the “glasses” used by Captain Sisqo? Think Google Glasses. Want to know what is next from… Read more »

Have you Truly Engaged You Audience?

Sangeeta   July 4, 2013

You’ve created your Facebook page, planned the series of tweets and have videos in production to be released on youtube. The social media realm is covered off in your marketing plan right? Not quite; sounds like you have the media part, but may need to regroup on the social aspect. That section may have been missing in your marketing plan… Read more »

Coca Cola’s Social Media Strategy – “Let’s not just listen. Let’s converse.”

faisalahsan   October 21, 2012

Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola has redefined how to interact with their consumers. Coca-Cola’s mission statement is to refresh the world, inspire moments of happiness… Read more »