Organization Name: REI “Recreational Equipment Inc” Industry: Recreational Retail, Outdoor/Travel Consulting Web Reference: About REI, Employee Participation Social Media is huge, face it! So when REI launched its affiliate program, it was a no brainer. The organization is clear to note: “you are more likely to meet an employee online in the digital media space”. However, the company is also… Read more »
Organization Name: Mayo Clinic Industry: Medical Clinic/Research Name of contact if available: John Noseworthy, CEO Web references:Mayo Clinic The Lay of the Land: “To win in the marketplace you must first win in the workplace.” – Doug Conant, CEO of Campbell’s Soup Employee involvement. Let’s start with those simple two words. A company that values its employee’s contributions will actively… Read more »
Organization: GeoLodges Uganda Industry: Tourism /Hospitality – Safari lodges Name of contact: Emily Wissanji (Director) Web References: GeoLodges website, GeoLodges FaceBook page , GeoLodges Twitter page In 2012, GeoLodges Uganda won the received the award of being one of the top 50 branded companies in Uganda. How was it done? A well-established social media campaign and most importantly the opportunity to show… Read more »
ORGANIZATION NAME: KPMG INDUSTRY: FINANCIAL SERVICES NAME OF CONTACT: Wendy Arnott of TD Bank Group asks the question “Is there such a thing as a social bank, can we have a social business?” What about social banking? Whether you answer this question with a resounding “yes” or an emphatic “no”, there’s no denying the widespread use of social media. This is particularly… Read more »
Social Media is about engagement on mulitple levels: Customers, Employees, the Supply Chain and Product Development, all of which can be distilled to a simple mantra: Listen, Engage and Act
