Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Howard Schultz, CEO Web references: http://www.jeffbullas.com/2010/06/14/starbucks-and-the-4-keys-to-social-media-engagement/ Who Are They? Basically you’d have to be living under a rock if you have not heard of Starbucks. But sadly if you have, Starbucks Corporation, more commonly known as Starbucks Coffee, is an American coffeehouse chain based in Seattle, Washington… Read more »
Title of Post: Unbottling Coca-Cola’s Employee Engagement Strategies Organization Name: Coca-Cola Industry: Beverage Name of Contact: N/A Web references: www.coca-colacompany.com Who they are: The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is ranked as one of the worlds top ten private employers with over 700,000 system employees in more… Read more »
Organization Name: General Electric Company (GE) Incorporated Industry: Conglomerate Name of contact if available: N/A Web references: ge.com, brands.ignitesocialmedia.com, workforce.com, blogs.cisco.com, socialmediatoday.com, awpagesociety.com, sloanreview.com Description of how social media is used for business performance The world’s most interesting boring company The General Electric Company (GE) Incorporated was founded in 1892 as a diversified technology and financial services company. With over 120 years… Read more »
Organization: ModCloth and m-hance Industry: Retail and Software Development Web References: www.m-hance.com, www.modcloth.com, www.deloitte.com, www.yammer.com, www.engageforsuccess.org, www.forbes.com, www.microsoft.com Enterprise Social Networks Transform Fractured Teams Into Connected and Engaged Employees The concept of employee engagement gets talked about a lot in business circles, and with good reason. According to a research paper prepared for the UK government, Engaging for Success: Enhancing Performance… Read more »
Organization Name: Coca-Cola Industry: Beverages Web References: http://www.coca-colacompany.com (Image from: http://www.popsop.com) Description of how social media is used for business performance: As we all know very well, social media is an essential tool for businesses and organizations in the 21st century. However, this is not only about marketing and engaging company’s fans; it is also about employees, the very company’s… Read more »
SHELL CANADA Posted on January 30, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: Shell Canada Limited. Industry: Canada’s largest integrated oil & gas company Name of contact: Lorraine Michelmore Web References: www.shell.ca Description of how social media is used for business performance: To Lead or not to Lead: If employee engagement is a hoax, then it’s one worth its… Read more »
Organization Name: Tangerine Industry: Financial/Banking Web References: http://tangerine.ca, http://www.canadianbusiness.com/business-strategy/leadership-qa-peter-aceto/, http://www.itbusiness.ca/news/tangerine-gives-employees-mobility-nudge-towards-community-volunteerism/49394, http://nudgerewards.com/, http://www.forbes.com/sites/carminegallo/2013/01/30/a-bank-executive-they-call-the-social-media-ceo/ Description of how social media is used for business performance Just as the name “Tangerine” is unique in the Canadian banking industry, their approach to banking, employee engagement and social media, are no different. The Tangerine website features a link to their Forward Thinking blog which can be… Read more »
Organization name: AT&T Inc. Industry: Communications Who they are: AT&T is one of world’s largest communications companies. Operating globally under the AT&T brand AT&T offers one of the world’s most advanced and powerful global backbone networks, carrying 67.0 petabytes of data traffic on an average business day to nearly every continent and country. AT&T offers voice coverage in more than… Read more »
Organization Name: Triple Bogey Brewing Company Industry: Alcoholic Beverages Name of Contact: Geoff Tait (CEO) Web References: http://www.triplebogey.com/ Who Are They? Triple Bogey Brewing is a newly established brewing company located in Toronto, ON. Founded in 2012, Triple Bogey currently brews only one beer, a lager that is directly targeted towards golfers. The name stems from a golfing term… Read more »
Image courtesy Maersk Flickr page. Company: Industry: Transportation, container shipping Description: Maersk Line is the global container division of the Danish A.P. Moller – Maersk Group. Founded in 1928, Maersk Line is considered one of the largest container shipping companies in the world. Maersk Line employs approximately 25,000 people, operates over 600 vessels and has ports in almost every country in the… Read more »
Organization: Sun Microsystems / Oracle Corporation Industry: Computer systems, Computer software, Information technology, Enterprise software Brief: Sun Microsystems was founded in the early 1980’s, and over the 27 years of its existence grew to become a driving force in computer systems, computer hardware and software, and information technology services. Truly a multinational company, senior leadership understood the value and importance… Read more »
Company: Contacts : Julie Turgeon, Development and Construction Manager and Stacey Hatcher, Manager Communications Industry: Energy Description: Beginning as a small, local power company in 1909, TransAlta has grown into an experienced and well respected power generator and wholesale marketer of electricity. With approximately $3 billion in annual revenue, more than $9 billion in assets, and power plants in Canada,… Read more »
Organization Name: Toronto Transit Commission Contact: N/A Industry: Transportation In 1920, the Toronto Transit Commission was created, and in 1921 the Toronto Transit Commission took over existing infrastructure either owned by municipalities or privately. Since 1921, The TTC has had a long and interesting evolution. Since 1921, the TTC has carried nearly 28 billion rides and grown to be the… Read more »
Organisation Name: Stratford Festival Industry: Theatre Name of Contact: Aaron George, Social Marketing Coordinator Web References: Facebook, Twitter, YouTube If you want to get people involved, you have to make it fun! Aaron George, Social Media Coordinator at the Stratford Festival, sees the connection. He has a laser focus on his social media goals and told me, “company members and employees… Read more »
“What if your employees spoke about your product the way they speak about marriage?” One of the best things social media can deliver is the internal creation of innovation, and development of ideas through employee engagement. A recent interview with a contributing author of the Amazon best seller ‘The Social Employee’ Cheryl Burgess sheds light into how some businesses are… Read more »
For nearly a decade, organizations around the globe have been using social media to connect and interact with external audiences and potential consumers. More recently, importance has been placed on encouraging internal employee engagement through the use of social media, and understanding the benefits associated with having an engaged workforce. “As more and more companies are realizing the value of… Read more »
According to Wikipedia the term community refers to a social unit of any size that shares common values (it can also mean national or international groups of individuals). Evidence of communities can be found throughout history and now, leveraging technology, specifically social media, the concept of community is transforming within companies. If individuals spend a third of their time at… Read more »
Over the past couple of years, Virgin Media has altered their communication strategies to incorporate more employee involvement via social media. According to a case study conducted in 2010, Virgin Media’s Head of Internal Communications, Helen Farrar, describes that there are many benefits to encouraging employees to increase connectivity through the use of different forms of social media. Virgin has… Read more »
It’s no secret that social media is changing the way we communicate at work. In fact, the term “social employee” has been used to describe today’s hyper-connected employees. It’s no longer just about staying connected with friends and family in their personal lives; it’s about networking and collaborating with employees across the globe to be more efficient, productive and engaged… Read more »
Since 2008, the Social Media Communications Team at Nokia has been dedicated to the use of social media internally in order to keep employees involved. The main goal of the team is to Encourage the use of social media internally to bring out the company’s unique authentic voice and to engage in social media externally on behalf of Nokia, and contributing… Read more »
The US economy takes a $370 Billion hit from over 70% of employees, that are actively or passively disengaged with their work. There are tools that exist which are specifically geared to engage employees internally in social media, with one of the popular ones being Yammer. The goal with all of these [tools] is to give people a voice, a… Read more »
Organization Name: Ford Motor Company Industry: Automotive Web Reference: Ford Motor Company Press Release: http://media.ford.com/article_display.cfm?article_id=28019 Scott Monty, www.scottmonty.com Fast Company, http://www.fastcompany.com/1668368/corporate-social-media-policies-good-mediocre-and-ugly Shel Holtz, www.socialmediatoday.com/shelholtz/838001/ford-s-vision-one-social http://socialmediapolicy.com/2012/03/09/ford-motor-companys-digital-participation-guidelines/ Description of how Ford Motor Company has leveraged social media to increase business performance For a company who sold its first automobile in 1903, Ford Motor Company has come a long way and evolved the company corporate culture to… Read more »
One of the many areas that social media has the ability to enhance is customer relations and/or customer engagement. As in other areas of social media, this can manifest itself in a number of ways. Social media can facilitate the interaction among fellow customers, as well as direct interaction between the company and its consumers. In both cases, this can… Read more »
Organization: Stockholm High School Industry: Education Web References: Case Study Students Video Jon Buscall’s Site Description of how a group of teenagers took over and greatly improved marketing for their school with social media: This story begins in 2009 when Jon Buscall took on the job of marketing for a local Stockholm high school. The schools budget is based entirely… Read more »
