Tag Archives: employee involvement in social media

Keanu Reeves, Social Media and the New Metrics

Jaye Torley   November 4, 2014

ORGANIZATION NAME: Fortress Real Developments INDUSTRY: Financial Services – Mortgage Products NAME OF CONTACT: John Tenpenny, Manager of Communications, FDS Broker Services I’m fortunate to have raised both my 24 & 25 year old daughters on the “MATRIX” franchise which with the inclusion of all three movies, grossed over $742,000,000. “The Matrix … depicts a dystopian future in which reality as perceived by… Read more »

Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit

tighed   November 2, 2014
canadian tire

    Title of Post:  Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit             Organization Name:  Canadian Tire Headquarters:    Toronto, Canada Industry:   General Retail Web Reference:  www.canadiantire.ca Metrics and Social Media Almost every organization doing business today is using at least one form of social media.  Of these organizations, most are still planning to establish and… Read more »

Government social innovation to manage information supply

Jane Dawkins   October 29, 2014

Organization name: State of Hawaii Industry: Government Company Contact: Adjutant General Darryll Wong, Hawaii National Guard and Civil Defense Kevin Montgomery, founder of Intelesense Technologies and Senior Researcher, Center for Innovation in Global Health at Stanford University School of Medicine Web references: Collaborate Description of how social media is used for business performance: Exemplary State Initiative is the vision of… Read more »

A new way to lead: innovation & making a difference

Amanda   October 9, 2014

Organization Name: Tangerine Industry: Financial/Banking Web References: http://tangerine.ca, http://www.canadianbusiness.com/business-strategy/leadership-qa-peter-aceto/, http://www.itbusiness.ca/news/tangerine-gives-employees-mobility-nudge-towards-community-volunteerism/49394, http://nudgerewards.com/, http://www.forbes.com/sites/carminegallo/2013/01/30/a-bank-executive-they-call-the-social-media-ceo/ Description of how social media is used for business performance Just as the name “Tangerine” is unique in the Canadian banking industry, their approach to banking, employee engagement and social media, are no different. The Tangerine website features a link to their Forward Thinking blog which can be… Read more »

The Art of Listening (and Telling) to Employees through Social Media

Tracey Pearce-Dawson   October 7, 2014

Organization Name: Southwest Airlines, Yammer, IBM Industry: Airline, Technology Web references: www.workology.com, www.southwest.com, www.ibm.com, www.socialmediaexplorer.com, www.engageforsuccess.org It was about seven years ago when I got my first taste of social media while working in corporate communications for a large transportation company. It was a new communication medium called “the blog”. It promised great things – the ability to engage with… Read more »

From Sun to Oracle: Developers Become Their Own Social Media Beta Testers

KSurette   October 7, 2014

Organization: Sun Microsystems / Oracle Corporation Industry:  Computer systems, Computer software, Information technology, Enterprise software Brief: Sun Microsystems was founded in the early 1980’s, and over the 27 years of its existence grew to become a driving force in computer systems, computer hardware and software, and information technology services. Truly a multinational company, senior leadership understood the value and importance… Read more »

Going Above and Beyond in Social Media Marketing

jmann89   July 16, 2014

Organization Name: JetBlue Airways Corporation Contact: N/A Industry: Airline / Air Travel JetBlue History  JetBlue Airways is an American airline known for a cheap and cheerful flights offering lower fares and fewer comforts. The company is headquartered in New York and its main base is John F. Kennedy International Airport. JetBlue has over 190 planes in their fleet and travels… Read more »

Social Media offers opportunities for Supply Chain Management

jmann89   July 2, 2014

Organization Name: Home Depot Contact: Mark Holifield – Executive Vice President, Supply Chain and Product Development. Industry: Home improvement and construction products and services. Home Depot History Home Depot is an American-based, International global leader in the fairly crowded retail home improvement and construction sector. With locations in 50 States, 10 Canadian Provinces and Mexico, Home Depot employs more than… Read more »

VMWare and Socialcast – Social Meets Business for the Greater Good

Shelby Mulligan   June 3, 2014

Organization name:  VMWare Industry:  Software Name of Contact: Patrick P. Gelsinger, CEO VMWare, a software company headquartered in Palo Alto, CA with a Canadian office located in Burlington, ON provides cloud and virtualization software and services. Socialcast is the name of the Enterprise Social Network (ESN) software that VMWare acquired and rolled out in 2011. For those who aren’t familiar,… Read more »

The Future Of Social Media Is In The Word…Social!

LyndseyEhgoetz   November 20, 2013

“Alone we can do so little; together we can do so much.” –Helen Keller When I sat down to think about what I thought the future of social media will be; I thought about what needs to be done in order to have a successful Social Media Strategy.  The real fact of the matter is; the future is in the… Read more »

Sabre Holdings’ Social Media Platform Connects Global Workforce and Improves Employee Engagement

Candace Berner-Rubie   October 9, 2013

It’s no secret that social media is changing the way we do business.  But that’s not limited to how corporations interact with external stakeholders, it can have a large impact on internal stakeholders too. Employees are one of the most important stakeholder groups, because, in reality, an engaged workforce is a productive workforce.  In fact, a 2006 Conference Board study… Read more »

Harnessing the Power of Community

Sangeeta   May 30, 2013

According to Wikipedia the term community refers to a social unit of any size that shares common values (it can also mean national or international groups of individuals). Evidence of communities can be found throughout history and now, leveraging technology, specifically social media, the concept of community is transforming within companies. If individuals spend a third of their time at… Read more »

Does Social Media Usage improve employee productivity & tenure

nnn   May 30, 2013

A recent study by Evolv, a startup data analytics company, revealed employees who actively used 1-4 social networking sites on a weekly basis stayed longer in their jobs than those who didn’t use sites at all. The study also showed Customer Care Departments and Call Centre employees engaging in 1-4 social networking sites were found to have better sales numbers &… Read more »

High Profile Employees Up the Social Engagement Ante

jreed   February 14, 2013

High profile celebrity endorsers are nothing new- we all recognize the Snapple Lady and Jared from Subway. With the advent of social media, celebrity reach can push products even further in the minds of consumers. And this is what many major companies are betting on. Just ask Beyoncé or will.i.am. Their employment is seen a lucrative for both parties. According… Read more »

Applebee’s “Social Media Meltdown”

anguyen44   February 11, 2013

A sad tale of employee involvement through social media came when an Applebee’s employee shared with the world a receipt from a customer who wrote “I give God 10% why do you get 18”. Web Source: NBC News www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556 Applebee’s social media strategy was poorly handled. One source says the “Applebee’s commits ‘social media suicide’”.  The posting went viral through… Read more »

Pfizer Empowers Employees – Using Social Media

corrieabird   October 3, 2012

Company Name: Pfizer Description of how Pfizer uses social media for employee involvement & business performance Pfizer uses social media channels to empower and engage employees in an online community called Think Science Now. The Think Science Now community allows Pfizer colleagues to work together to develop new ways to “prevent, treat and cure diseases” using social media. Pfizer also… Read more »