Organization Name: Deloitte Australia, a member of Deloitte Touche Tohmatsu Industry: Professional services (accounting, auditing, taxes) Name of contact: Cindy Hook, CEO Web references: Deloitte Australia website: About Deloitte Australia, Careers, Culture and Behaviours Deloitte Australia Facebook page Forrester – Ted Schadler’s Blog: Winners of the 2011 Forrester Groundswell Awards (Management Division) ReadWrite.com – Deloitte’s Yammer Time Social Media at… Read more »
Title of Post: Let there be shoes – How Zappos is changing the social media game with employee involvement Organization: Zappos.com Industry: Online retail CEO: Tony Hsieh Web references: Zappos, Social Media Examiner, simply-communicate, Twitter, Youtube, Instagram When it comes to employee engagement, Zappos is doing it right! Consistently topping the leader boards with employee retention their practices are often… Read more »
Organization Name: Zappos Inc. Industry: Online retailer – shoes, clothes, accessories and more Contact: Tony Hsieh, CEO Web references: www.zappos.com; YouTube, Twitter, Social Media Examiner, Forbes The concept: Zappos.com is more than just an online shoe and accessories retailer. The Zappos Family embraces a set of core values the entire company is aligned behind, and that serves as the real… Read more »
The Enticing Sheen of Intranet Continues to Fascinate Organization Name: Klick Health Industry: Digital Marketing, Health Services Web references: Klick Health, Acordia Therapeutics Inc., Twitter With all the social media avenues open to companies today, one would think that Intranet would be essentially dead. And… Read more »
Organization Name: Marks and Spencer Industry: Multi-channel Retail Name of Contact: CEO Web References: Marks and Spencer Corporate Information Simply Communicate All Things Internal Communications Benefex UK Case Study About Marks and Spencer An iconic British retailer with a large global footprint, Marks and Spencer was first opened in Leeds, UK in 1884 by Michael Marks. Michael Marks initial success… Read more »
Title of Post: Hyatt gets Social Media right by making it Personal Organization: Hyatt.com Industry: Hospitality Web References: Hyatt Thrive, Harvard Business Review, Gallup, Wikepedia, Triplepundit, The Gallup organization reported that in 2014 over 68% of US employees toil day in and day out unengaged and/or actively disengaged in their workplace. That’s part of the modern world you yawn; but that could… Read more »
Organization Name: tripcentral.ca Industry: Travel and Tourism Web references: www.tripcentral.ca, www.facebook.com, Richard Vanderlubbe: President and Co-Founder Starting out in 1986 as a single travel agency located in Hamilton, Ontario, Tripcentral.ca has grown to one of the largest travel companies in the province. They launched a website in 1996 featuring last minute packages and reduced prices on travel. They revamped the… Read more »
Organisation Name: Kovert Industry: Wearable Technology Name of contact if available: Kate Unsworth- Founder and CEO Web References: Facebook, Twitter, Pinterest, Instagram, Site Kovert and Wearable Technology: Wearable technology has become more and more popular in recent years. With the immersion of the Apple Watch and Google Glasses, it is apparent that this trend in technology is only on its way up…. Read more »
Organization : slack Industry : Software Development – Collaboration Web references : slack.com slackhq.com cnbc.com theverge.com venturebeat.com A few months ago , our operations team was tasked with looking at tools that could help achieve 3 key initiatives: knowledge sharing, collaboration & efficiency. I work for and accounting firm and it was the middle of tax season. Email inboxes were filling up, we weren’t having trouble communicating… Read more »
Title of Post: Spreading “The Mayo Effect” Organisation Name: Mayo Clinic Industry: Hospital & Healthcare President & CEO: John H. Noseworthy, M.D. Web references: Melcrum; Mayo Clinic; Fortune Employee engagement has always played an important role in the success of businesses. Social media on the other hand has come a long way in the business world over the past twenty years. What was once… Read more »
Organization: Wells Fargo & Company Industry: Financial Name of contact: Kelli Carlson-Jagersma, VP, Internal Collaboration Web references: Wells Fargo, Case Study: The Road to Social at Wells Fargo, Charlotte Observer: Bank Watch Blogspot (Feb. 2015), Wells Fargo Blog It’s no secret that engaged employees have the potential to drive a high-performing business. In fact, a 2013 report by Harvard Business… Read more »
Organization Name: The Co-operators Industry: Insurance Name of Contacts: Barb Stephens, Director of Communications and Leonard Sharman, Senior Advisor of Media Relations Web References: The Co-operators Website, The Co-operators Facebook Page, The Co-operators Twitter Site, The Co-operators YouTube Site, wiktionary, News Releases, Canada’s 50 Best Employer Description of how Social Media is used for Employee Engagement: Historically insurance companies may have been described… Read more »
Company Profile: Seating Inc. Industry: Manufacturing and Distribution President: Judy Hart Increasingly, we are all watching businesses express their brands and choosing to adopt massive social media campaigns around the world as a means to connect with their customers. Strategically, using employees to ‘test drive’ future strategic mandates on Social Media platforms is an excellent way to… Read more »
Organization: Royal Roads University Industry: Post-secondary education Contact: Catherine Riggins, Director, Branding, Marketing and Recruitment catherine.riggins@royalroads.ca Web references: Royal Roads University, Future View microsite, marketingmag.ca, Facebook, Twitter, Cossette A BOLD MOVE Royal Roads University boldly abandoned its traditional print-media recruitment campaign recently and bet the near future on GoPro cameras, Google Glass and social media. The Future View campaign,… Read more »
Organisation name: Talkin’ Trash with UHN Industry: Healthcare Name of contact if available: Lisa Vanlint, Energy Steward, University Health Network (UHN) and Talkin’ Trash blog moderator About the University Health Network Talkin’ Trash initiative: The University Health Network is a collaborative of The Toronto General Hospital, The Toronto Rehabilitation Institute, The Toronto Western Hospital and The Princess Margaret Cancer Centre…. Read more »
Organization Name: Supply Chain Network Industry: Supply Chain Management Name of Contact: Jeff Ashcroft, Supply Chain Network Project Developer Web References: Supply Chain Network, CloudAve, Logistics Viewpoints Journal Article Reference: Sianipar, C.P.M., Yudoko, G. (2014). Social media: Toward an integrated human collaboration in supply-chain management. WIT Transactions on Information and Communication Technologies, 53, 249-266. About Supply Chain Network The Supply Chain… Read more »
Posted on February 13, 2015 By Christian Ismodes & Dolores Montavez Organization Name: McDonald’s Industry: Fast food restaurant company Name of Contact: Don Thompson Web References: www.mcdonalds.ca Techniques, such as crowdsourcing, have gained momentum as companies look outside their corporate walls in search for new innovative product ideas. Social media tools are being used by product managers and designers not… Read more »
Organization name: FedEx Industry: Air Courier Services, Shipping Description of how social media is used for business performance Remember when you were a kid seeing the “Employee of the Week” board at your local hardware store? Some stores (Costco, for one) still have them, but global companies require global “Employee of the Week” boards. To this end, the FedEx Social Media… Read more »
Title: What’s Behind Whole Foods Market Social Media Strategy Organization Name: Whole Foods Market Industry: Grocery Retail Name of Contact: John Mackey, CEO Web References: Whole Foods Market, Mashable About Whole Foods Market Whole Foods Market originated in 1980 in Austin, Texas and currently operates over 360 stores in North America and the United Kingdom. I myself, worked as a… Read more »
Organization Name: Weber Shandwick Industry: Public Relations & Marketing Name of Contact: Andy Polansky, CEO Web References: www.webershandwick.com/uploads/news/files/employees-rising-seizing-the-opportunity-in-employee-activism.pdf www.webershandwick.com About Weber Shandwick Weber Shandwick is a creative marketing agency that operates in 81 countries and encourages a company culture of collaborative and out-of-the-box thinking. Weber Shandwick conducted a survey called ‘Employees Rising: Seizing the Opportunity in Employee Activism’ Description… Read more »
Organisation Name: ChickAdvisor Inc. Industry: Online Product Reviews/Brand Advocacy Name of Contact: Ali de Bold, Co-Founder Web references: chickadvisor.com Description of how social media is used for business performance ChickAdvisor is a product review and brand advocacy website. In their own words, “ChickAdvisor is about helping you make better purchasing decisions on everything from electronics to electrolysis.” In its ninth… Read more »
Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Howard Schultz, CEO Web references: http://www.jeffbullas.com/2010/06/14/starbucks-and-the-4-keys-to-social-media-engagement/ Who Are They? Basically you’d have to be living under a rock if you have not heard of Starbucks. But sadly if you have, Starbucks Corporation, more commonly known as Starbucks Coffee, is an American coffeehouse chain based in Seattle, Washington… Read more »
Organization Name: Coca-Cola Industry: Beverages Web References: http://www.coca-colacompany.com (Image from: http://www.popsop.com) Description of how social media is used for business performance: As we all know very well, social media is an essential tool for businesses and organizations in the 21st century. However, this is not only about marketing and engaging company’s fans; it is also about employees, the very company’s… Read more »
SHELL CANADA Posted on January 30, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: Shell Canada Limited. Industry: Canada’s largest integrated oil & gas company Name of contact: Lorraine Michelmore Web References: www.shell.ca Description of how social media is used for business performance: To Lead or not to Lead: If employee engagement is a hoax, then it’s one worth its… Read more »
