Live video is more popular than ever before. And with 47% of adults aged 22-45 not watching television, they’re getting their content elsewhere. Social media is replacing television; audiences still want to consume video. Nearly everyone has a device in their pocket allowing them to stream a live video. This is where talkshoplive™ comes in. Launched in March 2018, it’s the first live streaming, social buying and selling platform for anyone. The platform embraces the concept of live social eCommerce, allowing you to host your own streaming show, selling product and engaging with your customers at the same time.

Every day, new strategies are being developed to increase social media’s role in helping business performance levels. Whether social media is utilized to better employee engagement within a company, or as a tool to market products to consumers, its facets are continually updated to provide seamless integration in business structure to improve its functioning. However, if we look ahead to the future of social media and business performance, it appears that it may not be people at all who monitor and produce the different levels of communication across various social media platforms. Who would be responsible for these specific roles then? The answer lies in one simple acronym: AI. If you don’t already know, AI stands for artificial intelligence. Artificial intelligence may be defined as a type of computer or machine that possesses the capability of mimicking intelligent human behaviour (hence the word artificial). In fact, we have already had such a glimpse into the future from various businesses who have already started to implement AI across their social media channels to better their own customer engagement/service practices. One such company includes ecommerce super giant eBay, who has developed their own “ShopBot,” which uses AI technology in combination with the Facebook messenger app to assist customers in finding the items they are searching for within their price range.