The beauty industry is a multi-billion dollar market and social media is becoming a beauty battleground as companies compete for their share of the pie. Companies are constantly looking for new ways to engage their customers, build brand loyalty and of course increase sales through their social media efforts. With a number of major players in the industry thriving in the social media landscape, beauty companies constantly have to come up with new and innovative ways to garner the attention of their sometimes fickle target market. One company that has been very successful in accomplishing just that is L’Oréal. Not only has L’Oréal amassed an impressive base of followers on their social media accounts but they have also been praised for their innovative campaigns that continue to raise the bar for competitors and inspire companies in other industries as well. “Globally, L’Oréal has an objective of building 100% love for our brands, and social media is crucial to driving engagement and affinity for the brands that sit under the broader L’Oréal group banner.” – Emma Williamson, Manager, Consumer Affairs and Social Media ANZ The following video provides a quick look who L’Oréal is and at some of their social media successes to date.
Hello and welcome back folks! In my last blog – Shopify’s Custom Built Unicorn Platform Takes Employee Engagement to a Whole New Realm I looked at how Shopify’s amazing business culture fosters their exemplary employee engagement. Next, I focus on how Shopify as an organization exudes the same passion when connecting with their customers. “We want every single minute of interaction with a customer to be a minute of true value,” says Richard Hall – Director of Revenue Operations  “We strive for happiness — not satisfaction! The customer service industry is obsessed with “customer satisfaction”. We believe that’s too low a bar. Satisfaction is not a measure of success — it’s just enough to get by. We want our customers to be happy. Happiness is success. Happiness is our goal. “  – Mantra spoken by Shopify’s customer support team Let me be honest, my first exposure to Shopify was actually through my husband. He recently joined Shopify’s free two-week trial, for his online store: Essential Oil Labs. Lately, all we seem to do is talk about growing his business. So I decided why not engage with him and get a first hand look at how Shopify really interacts with their customers. I was marveled at the amount of times they have reached out to him. He’s plugged into all sorts of forums, “How-To” videos and not to mention he gets a “gazillion” emails. What really struck me is the way in which they deliver this material. It’s timely, entertaining, and pretty darn addictive.
Wow, I can’t believe this is my first blog ever! So readers, please be gentle. We all know that happiness has a ripple effect. When we are happy we want everyone to be happy. According to Forbes, “There’s plenty of hard evidence that shows that happy employees lead directly to better performance and higher profits. Last year revenues increased by an average of 22.2 percent for the 2014 Fortune 100 Best Companies to Work For. And according to the Bureau of Labor Statistics, these same companies added new employees at a rate that was five times higher than the national average.” I am super excited about the topic of: Employee Engagement. Heck, why wouldn’t I be? I am an employee after all. What does it take to engage an employee like myself? I pondered this question as I spun through the great wide web. I was amazed at the lengths some companies have gone through to keep their employees connected and happy in this digital era of ours. This trend is increasingly apparent in the Hi-Tech sector. I chose to write about Shopify because they are a passionate company with a culture that contributes to employee engagement. They were also recognized as one of the Achievers 50 Most Engaged Workplaces™ for 2013.  For those who still haven’t heard about this kickass company here is some background for you folks. From its humble beginnings in 2004 and the ingenious minds of 3 young entrepreneurs looking to sell snowboards online (Snowdevil) came the birth of Shopify. A leading cloud based solutions provider that targets companies of all sizes. Its unique platform allows business to add value to their storefronts with a variety of tools including a third party market place. There are over 200,000 companies using Shopify based in 150 countries. Shopify has offices in Toronto, Waterloo, and is headquartered in Ottawa, Ontario. A powerhouse in the market place Shopify Inc’s (SHOP.N) (SH.TO) shares rose as much as 69 percent in their U.S. debut, valuing the company at about $2.14 billion.  At Shopify happiness is built into their very culture, they have designed and implemented every detail to ensure it flows through out the whole organization. Check out Daniel Weinand, Co-founder and Chief Cultural Officer (Yeah, you read that right!), giving us a peek at their Ottawa office and describing some of their many perks. Still not convinced then please view the YouTube video Life at Shopify
Organisation Name: Sparkplug Coffee Web References: sparkplugcoffee.com Industry: Food and Beverages Name of Contacts: Kara Isert, Founder Web References: Facebook, Twitter, Wikipedia Clang clang clang. Clang clang clang. It’s Saturday morning. My boyfriend is standing in our kitchen tousled and in pajamas, engaged in his weekend ritual. The components of his prized Italian espresso maker are… Read more »
Organisation Name: La Tienda Web References: latienda.com Industry: Retail Name of Contact: Jonathan Harris, President and Creative Director Web References: latienda.com, Twitter, Facebook, YouTube, Flickr, Pinterest, Wikipedia Description of how social media is used for business performance Ibérico ham from Spain is one of the most expensive hams in the world. The ham, made from celebrated pigs lovingly cared… Read more »
Everyone is accountable in the workplace. Whether it be to a supervisor, manager, board of directors or partner we all have to prove the value of our efforts, and social media is no different. Many organizations have been using social media effectively but the key to integrating it into traditional business practices is to utilize social media metrics. It is… Read more »