Organizations: Verizon (Mobile phones), Weather Channel (weather news), Dove (soap), Moxie (Ad Agency) Name of Contact: Jessica Carruth, Senior Marketing and PR Manager, Moxie Website References: moxieusa, cmosurvey, youtube, marketingthink, mckinseyonmarketingandsales, Verizon, theweatherchannel, Dove, Amazon Social media is like giving a customer a megaphone. His or her voice can be heard on so many levels and places and it can… Read more »
Title of Post: “Unileveraging” sustainable products Organisation Name: Unilever Global Industry: Home products Name of Contact: N/A Web References: Unilever U-Partner Open Innovation Submission Portal Open Innovation; Behind the Buzz Word Source: https://unilevernetwork.com/imgs/media/Image/About%20Unilever.jpg As of 6:34 pm on the 15th of February 2015, worldometers… Read more »
Organization Name: Unilever/Dove Industry: Customer Goods Web References: www.dove.ca/www.dove.com Description of how social media is used for business performance: In September of 2004, the Dove brand behind Unilever was looking to step up its marketing efforts to target women in the general medium. Dove commission a global study to better understand the mindset and the relationship of women, beauty and overall… Read more »
