Industry: Financial Services Web references: http://www.investopedia.com/articles/professionals/061013/how-financial-advisors-are-leveraging-social-media.asp, http://www.business-standard.com/article/finance/insurance-sales-through-online-channels-to-grow-20-times-by-2020-study-114031800579_1.html, http://www.investorsgroup.com/en/media-room/media-releases/financial-decisions-influenced-by-bloggers-social-media-and-variety-of-websites, http://www.finance-investissement.com/nouvelles/industrie/distribution-en-ligne-reactions-mitigees/a/61360, http://www.limra.com/research/ The financial industry has always been more conservative than a lot of other industries, like fashion as an example. It is without any surprise that banks and most financial services companies have been late to adopt social media. However, the new generation of customers have forced the industry to get… Read more »