Most people consider social media to be platforms for dialogue between themselves and their closest friends and favourite social influencers. Of course, marketers and organizations use social media to promote products and brands, communicate with customers, and gather data from their target audience. It’s not surprising that discussions involving the application of social medias rarely focus on supply chain and distribution implications; however, this function within a business and between businesses can benefit almost infinitely from a strong network of social media and communication platforms. Many companies are beginning to look to other areas of their business to either cut costs or earn more income, and their supply chain has become an increasingly popular source for such activity. One company capitalizing on this newfound value centre is SDVI, a resource management company that helps media and entertainment companies organize their data and information supply chain to improve the agility and efficiency of their media infrastructures (Market Wired, 2016).
Organization Name: Discovery Channel/Daily Planet Industry: Television/Program Name of contact if available: Lucas Cochran Description of How Social Media is used for Business Performance People think the key to expanding a social media presence comes down to content, audience, and a little bit of luck. No one knows for sure what is going to make a lasting impression or impact…. Read more »