Tag Archives: disaster

Forget Mayday – Tim Hortons is on Defcon 4

alexis klein   January 29, 2015

Organization Name: Tim Hortons Industry: Restaurants Name of contact if available: Michelle Robichaud, ‎Lead, Public Relations at Tim Hortons Canada Web references: www.timhortons.com The word disaster is a noun which is pronounced dəˈzastər. The date is January 29th, 2015 and the time is 10:00 p.m.  My prediction is that within the next 48 hours, the senior executives at Tim Hortons… Read more »

Boyfriend’s Facebook Rant = Positive Spin for Bodyform

becky.minor   April 4, 2013

As Social Media Marketers, every day we encourage our fans to engage with us through our social media outlets. But, our worst nightmare is our phone beeping in the night with a notification that one of our beloved “fans” has taken to our pristine Facebook wall to complain about our business and air their every so mighty opinion for the… Read more »

Ryanair learns the importance of Social Media the hard way.

taracb   November 4, 2012

  Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol.  Whether or not people agree with the significant print charges from “no frills” Ryanair in August 2012, a complaint on a… Read more »

Social Media’s use in crisis management

c7gordon   July 24, 2011

Organisation Name:  KFC Malaysia. Industry: Fast Food  Name of contact if available: Web references:  http://www.penn-olson.com/2011/07/07/kfc-malaysia/, Description of how social media is used for business performance: KFC Malaysia had a disaster on their hands when 2 videos were uploaded to YouTube showing kitchen staff tampering with food preparation.   The images from the kitchen were very disturbing and could have had a serious… Read more »