Organization Name: Tim Hortons Industry: Restaurants Name of contact if available: Michelle Robichaud, Lead, Public Relations at Tim Hortons Canada Web references: www.timhortons.com The word disaster is a noun which is pronounced dəˈzastər. The date is January 29th, 2015 and the time is 10:00 p.m. My prediction is that within the next 48 hours, the senior executives at Tim Hortons… Read more »
As Social Media Marketers, every day we encourage our fans to engage with us through our social media outlets. But, our worst nightmare is our phone beeping in the night with a notification that one of our beloved “fans” has taken to our pristine Facebook wall to complain about our business and air their every so mighty opinion for the… Read more »
Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol. Whether or not people agree with the significant print charges from “no frills” Ryanair in August 2012, a complaint on a… Read more »
Organisation Name: KFC Malaysia. Industry: Fast Food Name of contact if available: Web references: http://www.penn-olson.com/2011/07/07/kfc-malaysia/, Description of how social media is used for business performance: KFC Malaysia had a disaster on their hands when 2 videos were uploaded to YouTube showing kitchen staff tampering with food preparation. The images from the kitchen were very disturbing and could have had a serious… Read more »
