Like many multi-level marketing companies whose products are geared toward women, one of Younique’s main tenets is to build the personal confidence of their independent consultants. Younique is a cosmetics company founded in 2012 that uses social media as a main driver of sales from their independent consultants. They decided early on that instead of the traditional in-home parties, that are typical of many direct sales companies, they would hold live Facebook events where hosts and guests could virtually attend the sales party from the comfort of their own home. Younique consultants still do some in-person parties to sell their products but the virtual parties and consultants Facebook Live posts are popular ways that they have propelled their company forward in the multi-level marketing world.
Title of post: Social media’s impact on Direct Sales’ supply chain Organization: Steeped Tea Industry: Direct Sales CEO: Tonia Jahshan Web references: Logistics Viewpoint, Supply Chain 24/7, The Canadian Business Journal, Direct Selling Association, Fast Company, Supply Chain Opz, Facebook, Social media has been widely used in general business for marketing, but we are starting to see an increase in… Read more »