Throughout FIFA’s divisions, I believe that FIFA has created the most significant collaboration between two of its departments such as Marketing, and Communications & Public Affairs Division. Each department is in charge of developing different aspects of FIFA’s goals. FIFA’s most important goals are; creating opportunities for fan engagement, providing best experiences for fans, players and all stakeholders at events, providing up-to-date information on game time, scores, and ticket information. FIFA accomplishes this through FIFA’s web site, FIFA’s App, and all Social Media channels. Marketing at FIFA consists of many sub-divisions that include Brand & Marketing Communication, FIFA Marketing Russia, FIFA Quality Concept, Hospitality, Licensing, Marketing Alliances, Marketing Event Management, Production, Sales, Strategic Development and Ticketing. FIFA’s Marketing is committed to providing sponsors with “right packages”, promoting events to fuel fan excitement at host nations, managing premium hospitality events, creating innovative and tailor made marketing programs enhancing fan experiences, managing brand identity at FIFA and events. Communications & Public Affairs Division handles public relations, internal communications, and FIFA weekly magazine. FIFA’s digital department is in charge of FIFA.com, social media platforms, FIFA app, and video content through FIFA TV. The digital department is also in charge of the storage of data, photographs and documents. FIFA’s media department handles the communication to the media and media facility services for FIFA events. FIFA’s public affairs department handles the communication, relations and engagement with public, authorities and policymakers. FIFA has established a group to develop a comprehensive mobile and digital strategy designed to improve engagement with FIFA’s stakeholders. The work was built upon FIFA’s established platforms, including Facebook, Twitter, Instagram, YouTube, and the FIFA app, which was downloaded 30 million times around the FIFA World Cup 2014. I wonder how many times the FIFA app will be downloaded in the 2018 World Cup in Russia? In order to watch the video, FIFA has granted permission via YouTube
What do companies do when they don’t have physical products to sell? Why they sell experiences, of course. And that’s something Deloitte’s new digital division has been squarely focused on – with impressive results – since first launching in 2010. Deloitte Digital is the cool, technology savvy teenager in the conservative Deloitte consultancy family. It’s essentially an ad agency in the traditional sense, but it has been able to bring the rest of Deloitte’s more established global organization, knowledge base and brand to bear for its multitude of clients. The key for Deloitte Digital has been the use of an arsenal of digital tools, including social media, that has allowed it to seamlessly collaborate across the broader organization. Deloitte Digital’s success in such a short period of time shows just how far an organization can go when it adopts a holistic, digitally focused, whole-enterprise approach.
Health Sciences North (HSN), a Northern Ontario hospital, is shining a light on the human side of healthcare as it reaching patients, hospital visitors, and the community at large. Located in Sudbury, Ontario, HSN has garnered Northern Ontario’s attention after the launch of their blog, Humans of HSN. Humans of HSN is an online blog modelled after the infamous Humans of New York, where pictures, videos and stories of HSN staff, volunteers and patients are shared. Each week, the blog features new stories of the many faces at HSN which are then shared across HSN’s social media networks. Doctors, nurses, and healthcare professionals alike are sharing details of their lives outside of their hospital life. Whether talking about their personal passions, such as curling, or a once-in-a-lifetime family trip, patients and visitors of the hospital are given the opportunity to see beyond the person treating them.
Social media has come a long way since its debut with Friendster in 2002 and MySpace in 2003. Back then, no one could have predicted the exact future of social media, not even the most forward-thinking genius. Or have they? One young entrepreneur might have understood the importance of prediction and automation a while ago…
Organization Name: Sephora Industry: Health and Beauty Name of Contact: N/A Web References: Forbes, Venture Beat, Fast Company, Mobile Commerce Daily, Digiday Description of How Social Media is Used for Business Performance: With over 1,900 locations worldwide, global beauty chain Sephora is a leader in digital innovation, providing shoppers with a custom brand experience which transitions seamlessly between online and in-store environments. Sephora is a… Read more »