Glossier originally started off as a beauty blog in 2010 by Emily Weiss called “Into the Gloss”. The blog was drawing a huge audience and created a wonderful beauty community that was generally interested in what Weiss was discussing. The launch of this community became the perfect platform for the brand launch of Glossier. The company is currently only available online which allows the brand to only focus on digital and social channels. “This online following would then rave about her products either through their own blogs, or post photos on Instagram to their own followers. This was a perfect example of word of mouth beauty marketing in action on social media (Chong, N. (2017, June)”.
FIFA’s use of Social Media such as Facebook, Twitter, Instagram, and YouTube in the Marketing process and campaigns is very bold, organized methodical and innovative for a non-for-profit association. FIFA is a non-commercial, not-for-profit association that uses significant funds in developing the game of football/soccer around the world, organizing its own international competitions and drawing up regulations for association football/soccer. This legal status as a not-for-profit association has helped FIFA to develop into a multibillion dollar company. The current partners of FIFA listed for the 2018 FIFA World Cup RussiaTM are Adidas, Coca Cola, Hyundai, KIA, Qatar Airways, Wanda group, Gazprom and Visa. The current FIFA sponsors are Budweiser, Hisense, McDonalds, Vivo, HANDSHAKE FOR PEACE, FIFA FOOTBALL FOR HOPE, and FIFA.com. If you are interested in applying to be a sponsor for the next FIFA World CupTM in 2022, please click on the following link that will lead you to FIFA’s sales department email address. Become a sponsor email address (email@example.com) The above listed companies dominate advertising boards, receive free tickets and have the privilege of inviting guests at special rates and have rights to use the World Cup Logo exclusively. FIFA is effectively using Digital Marketing to advertise and sell tickets for the future World Cup events, such as 2018 FIFA World Cup RussiaTM. FIFA fans can apply for 2018 FIFA World Cup RussiaTM tickets using the following link apply for tickets. Soccer fans can also check prices in US dollars by clicking check prices. Benefits to Partners FIFA’s Marketing platform reaches millions of people in over 200 countries worldwide this is done through the support of commercial affiliates providing vital services and product support for the entire event’s operations. The standard rights package includes: Use of Official Marks Exposure in and around stadiums, in all Official FIFA publications and on official website, http://www.fifa.com Acknowledge of sponsor support through an extensive FIFA World Cup sponsor recognition program Ambush Marketing protection Hospitality opportunities Advertising/promotional opportunities and preferential access to FIFA World Cup™ broadcast advertising Partners can also tailor their sponsorship according to their Marketing strategies and needs. They can individually use the official logo and create composite logos allowing them to be creative in their Marketing strategies. In order to watch the video, FIFA has granted permission via YouTube
Media. Monitoring. No one understands the utility of social media in the development of products better than than those in the thick of the media monitoring industry, the champions of multiple products which, like digital butterfly nets, capture curated data from the far corners of the online world, with the aims to organize, analyze, and report on that data in an impactful way. In effect, social media research in this industry IS the product. In Canada, a competitive set of top industry players, such as Cision Canada, have made the monitoring, organizing, and analysis of traditional and social data their full-time business by developing digital media monitoring/analysis platforms and bringing them to market. And, given the nearly daily shifts in digital technologies and modes of communication, pushing out new user-friendly, contemporary communications products for clients (mostly those in PR, marketing, advertising, and communications across an expansive list of industries), and meeting the demands of the market in a timely and effective way, are vital in staying relevant to the needs of the communications and PR professionals who’s primary need is to keep their fingers on the pulse.
Dubai Autodrome circuit is one of the most modern in the world; it is also one of the most challenging, as it has a combination of high-speed straights and technical corners. The venue is part of the Union Properties Motor city development in the greater Dubai and area. Track experiences give the chance to sample race cars and super-cars through the Race & Drive Center – a perfect place to hone skills and develop better driving abilities.
The future is NOW! and this realization calls for a bit of self-reflection. How far have we been dragged desperately clinging to the coat-tails of Mark Zuckerberg and his social media posse? Where are the new niches and opportunities for greater engagement, reach and visibility? How can companies differentiate themselves in an increasingly competitive social media space?
WebiMax is an internet marketing company that was founded in 2008 by Ken Wisnefski. According to Wisnefski, the company was founded on the principle of providing a service that would actually help clients succeed “by working with them more as a strategic partner than merely an outsourced vendor.” WebiMax boasts that since its founding in 2008, the company continues to evolve as the internet marketing industry evolves. The company claims to have the largest number of internet marketing professionals in the US, with over 100 marketing specialists on their team to help their clients reach their organizational goals. The company provides a wide range of services to their clients such as: Search Engine Optimization Search Engine Marketing Web Design Social Media Marketing Reputation Management Conversion Optimization PR Marketing Lead Generation E-mail Marketing E-Commerce Solutions Mobile Websites Link Removal Services
We’ve all seen one of those Canadian Tire flyers waiting for us at our doorstep… Did you know the retailer stopped distributing them two years ago? Yet, the company’s marketing team is busier than ever with digital advertisement. Facebook has become the company’s second biggest advertising platform after Google. Why did Canadian Tire decided to invest in digital advertising?
Namaste! One retail brand that is great at inspiring and educating people around the world is non-other than Lululemon Athletica! Lululemon lives, breathes, and encourages healthier and happier lifestyles. This clothing brand was founded by Chip Wilson, whose passion lays in technical athletic fabrics. After taking his first commercial yoga class, he came to a realization that the post-yoga feeling was quite close to the exhilaration he would get while surfing, skating, or snowboarding. From this, a design studio was created that doubled as a yoga studio in the evening to pay for rent. This started an underground yoga movement where yogis could purchase exclusive yoga wear, and yoga teachers would wear the products to market and provide feedback. Eventually, in 1998 the very first Lululemon store was opened in the Kitsilano beach area of Vancouver, BC. The goal for Lululemon was to hire and train their staff to live and breathe Lululemon culture so that they could positively influence those around them. The positivity the company spreads, and the quality and popularity of their product has created a success story out of this Athletic wear brand, where it has now opened 354 stores world-wide.
Organization Name: think with Google Name of Contacts: Brian Solis, Altimeter Group – @briansolis @thinkwithgoogle Industry: Digital Marketing Web references: Think with Google Past, Present, and Future of Social Media Social media has been a tool that has been unknowingly immersed in our everyday interactions from as early as the invention of the early stages of postal services originating in 500 B.C. When… Read more »
Organization Name: Air Asia/Air Asia Berhad Group Industry: Travel/Transportation Web References: http://www.airasia.com, http://www.airasia.com/ot/en/home.page Description of how social media is used for business performance: Air Asia Berhad Group is a Malaysian low-cost airline company headquartered near Kuala Lumpur, Malaysia. Air Asia Berhad Group operates a schedule domestic and international flights to 100 destinations spanning 22 countries. The company’s main hub located at the Kuala Lumpur International Airport (KLIA). Affiliate airlines carriers includes, Thai… Read more »
Organization Name: Pinterest.com Industry: Advertisement/Brand Marketing/Social Media Platform Web References: http://www.pinterest.com/, http://business.pinterest.com/ Description of how social media is used for business performance: Pinterest is a social network that allows users to visually share, curate, and discover new interests by visual posting, also known as “pinning” images or videos to their own or others’ pin boards on the Pinterest website. Since the… Read more »
Organization Name: Unilever/Dove Industry: Customer Goods Web References: www.dove.ca/www.dove.com Description of how social media is used for business performance: In September of 2004, the Dove brand behind Unilever was looking to step up its marketing efforts to target women in the general medium. Dove commission a global study to better understand the mindset and the relationship of women, beauty and overall… Read more »
Nike is no stranger to strong, innovative marketing campaigns – even those in the digital realm. Together with their marketing team, they’ve enabled consumers around the world to connect and encourage one another to achieve new personal bests. There are several notable examples, include their many contributions to runners world wide with Nike+, a community that allows users to track… Read more »