Tag Archives: Dewmocracy

It’s a DEWmocracy! Crowdsourcing to Uncover New Mountain Dew Flavour

Nicole Schmidt   October 23, 2013

“Social Product Innovation is the practice of leveraging Social Computing principles and technologies to support the product development process, innovation and business goals, programs and resources.” Social media provides companies with the ability to share product information with a very large audience, but it also provides an opportunity to communicate with an audience to understand market demands and needs before… Read more »