Tag Archives: Demographics

What the Impact of Snapchat Says about the Future of Social Media

bmfwong   November 18, 2015

Organization Name: Snapchat Industry: Video Messaging Service Web Reference: Snapchat Contact: Chadi Kandil, Marketing Professor at Centennial College Snapchat is a free video and picture messaging app used with a cellphone. Unlike other messaging apps, the pictures and videos sent to friends vanish after a set amount of time. The major demographic that Snapchat appeals to are teens. This demographic considers Snapchat as… Read more »

Social Media Marketing – Around the World by Word of Mouth

Terry   November 11, 2014
Social Media

Title:  Social Media Marketing – Around the World by Word of Mouth Organization: Multiple – General Industry: Multiple – General Author:  Terry-Lynn Conway       To coin a phrase by Erik Qualman “Word of Mouth / World of Mouth” is an under-statement of Social Media today. Someone tells two friends, they tell two friends and so on and in… Read more »

Can Social Media Metrics Predict the US Presidential Election?

KiyomiRutledge   November 5, 2012

With the US Presidential election fast approaching, there has been an increase in social media tools and metrics being used along side political polls and pundits to predict who will be the next President of the United States. The use of social media to predict the election results is such a hot topic that it was even part of Seth… Read more »