Organization: Zappos Industry: Online retail Web references: Zappos, Inc.com, YouTube.com, Twitter, deliveringhappiness.com, Wikipedia Zappos and Social Media Zappos, one of the largest online shoe retailers has found success in pushing traditional boundaries when it comes to employee involvement in social media contributions. Staff members are ideal advocates as they have a familiarity of the company, vision and values. The online shoe giant recognizes the value of having their… Read more »