It’s a warm and bright Sunday afternoon. You’re carelessly strolling through the narrow cobblestone streets of a small village tucked into the Tuscan countryside. As you pass by the rows of homes, an inviting aroma of freshly cooked pasta, rich tomato sauce and hearty Parmesan cheese floats through the air. You peer into an open kitchen window and notice a man adding a sprig of basil on a heaping platter of pasta he’s about to serve his family. He notices you, he smiles … and he waves you in! You go in, sit down and enjoy the best plate of pasta of your life. That’s exactly the experience global pasta maker Barilla is hoping to emulate here in Canada – whether you’re creating your own Tuscan food fantasy at home or just trying to feed a hungry family on a Sunday afternoon – through a new social media campaign designed to engage customers in a memorable and lasting way.