luxe.zen selects quality gemstones, wood and other naturally derived materials to handcraft beautiful jewellery pieces. The goal of these pieces is to enhance a holistic lifestyle integrated with wellness, meditation or spiritual practice. luxe.zen got its start in March 2016 when its principal designer began creating jewellery pieces for herself during an illness. She uses aromatherapy principles and selects gemstones with intention to amplify healing. At the same time, she realized this would empower others with the same goals. When it comes to product development, social media is key for luxe.zen. Watching other designers for trends can get overwhelming, as this market is competitive, so luxe.zen keeps grounded by focusing on its own customers. luxe.zen has a high rating on Etsy with over 15% of its customers leaving reviews. And every customer’s feedback is important in the product development lifecycle; it can be one of the richest sources for new product development ideas.

The social event of the year in Fort St. John, British Columbia is the CKNL Trade Show and just about everyone in town shows up.  There was a booth that was absolutely impossible to get to for the crowd.  It was Sand & Stone Jewelry.  What was it about this jewelry that caused such a frenzy?  Word of mouth was spreading like wildfire and the rage was to own pieces of their jewelry.  There are several contributing factors that are key to customer engagement and the first one is transparency, the second one is long term customer engagement and lastly is how authentic and humble the owner is.