Social media is prevalent in today’s society, so much so that it is almost more noticeable if a company doesn’t use it opposed to if they do. Looking at companies as a whole and studying how they are integrating social media through their enterprise allows us to better understand not only the company but their communication. Norwell Dairy is the largest dairy supply company in all of North America selling and servicing approx. 1700 dairy customers in Ontario. They have four locations across Ontario with the head office being in Drayton. Norwell employs just over 120 employees and communication and a social media plan is huge for them to ensure everyone is on the same page which can be done through effectively synchronizing the use of social media across the organization. Norwell’s vision as an organization is that “By continually seeking out new and innovative products to meet the ever-changing needs of our industry, Norwell has grown into the country’s largest dairy farm design, equipment and supply company.” Norwell wants to be able to provide dairy farmers with all the daily needs required to successfully milk their cows and run a profitable operation. Being able to service customers milking equipment and provide them with the tools needed to clean and care for their equipment is very important to ensure customer satisfaction and customer loyalty. It has been said that organizations are increasingly recognizing the benefits of enterprise-wide integration in the area of information technology, as they move away from legacy systems to integrated systems (often called Enterprise Resources Planning (ERP) systems. This statement is very true for Norwell, as they have moved from basic IT systems to now have two in house IT personnel and a dynamic ERP system, NAV, as well as active on Facebook and Twitter.
About Kuch Khaas Kuch Khaas is a community space for discourse, learning, meaningful entertainment and participation in Islamabad, the capital city of Pakistan. Kuch Khaas was founded in May 2010 when Pakistan was experiencing an ever increasing security threat due to the war on terror. As a result, common people in the country were starved of meaningful recreational options. Amidst this chaos, Kuch Khaas provided the residents of the capital city with a venue to not only unwind but also to exercise their creative expression. “A not-for-profit social enterprise, it advocates the pursuit of knowledge and civic engagement to slowly bring about “lasting social change in Pakistan.” (Mussadaq, 2010)
IKEA has a reputation of creating functional, modern, quality and affordable products. Products offered are available for any part of a home from bathroom, living room, bed room to kitchen and more. They not only offer furniture but they also offer accessories to compliment any room in any home. IKEA is a Swedish-founded Dutch-based company that has 355 in 29 countries. The popular furniture store has a vision “to create a better everyday like for the many people”. Some of the key factors that contribute to IKEA’s successful supply management is their affordability, quality and availability.
What do you get when you mix a burger promotion and Valentine’s Day? You get a “Bling Mac”. What are the first two things that come to mind when you think Valentine’s Day? Would it be food and jewellery? Movies and flowers? In most cases, the trend on Valentine’s Day involves food and jewellery. http://bit.ly/2EjKxrw. This year McDonald’s has decided to stay on top of consumers’ minds during Valentine’s Day.