Tag Archives: customers

“Foodies & Social Media: The Great Divide”

Dolores Montavez Ruz   March 5, 2015
ROI

Posted on March, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: Several Toronto Restaurants Industry: Food and Beverage Name of contact: varied (below) Web References: varied (below) Social Media Marketing is not for everyone in the restaurant business Of all the social media applications to business processes and personal networking there is no doubt that marketing, advertising and sales are the sectors where… Read more »

From Vine to Bottle – La Crema Ventures Into Crowdsourcing

lfodor   February 15, 2015
la crema wine

Organization Name:  La Crema Winery Industry:  Wine Name of contact if available:  Mark Gordon, Senior Digital Communications Manager, Jackson Family Wines Web references:  La Crema, Amarillo Globe News, The Press Democrat , La Crema Virtual Vintner Sweepstakes Description of how social media is used for business performance: Do you dream of becoming a winemaker? If you have always wanted to make your… Read more »

#Our food. Your questions: McDonalds keeps going public

socialmed_ia   February 5, 2015

Organization Name: McDonalds Industry: Fast food Web References: McDonalds Description of how social media is used for business performance: Back in 2012, McDonalds has launched a social media based campaign, named “Our food. Your questions”. The “Financial Post” cited McDonalds site saying “We’ll answer any questions about our food — even the tough ones — then post a personal reply… Read more »

Engaging with Gen C – Clients and Customers

Leslie Wilson   June 11, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want. They can be difficult… Read more »

Nike Does Something New – Twitter RSVP

jsums15   June 5, 2013

Companies these days use social media for almost everything and anything. Employee involvement, customer engagement, marketing and much more. But using it as an actual tool to make sales – now that is something new. Nike has developed a new way to reach out to it’s consumers, by getting them involved on a whole other level. Back in 2012, Nike… Read more »

Dell Gets Personal

aryanaheit   May 30, 2013

In the past few years, Twitter has easily become the fastest growing social platform in the world. It has attracted hundreds of millions of users that are not limited to personal accounts; many businesses and corporations have Twitter accounts for a number of different purposes. If you take a look at Dell’s official Twitter page, you’ll notice that they not… Read more »

Boyfriend’s Facebook Rant = Positive Spin for Bodyform

becky.minor   April 4, 2013

As Social Media Marketers, every day we encourage our fans to engage with us through our social media outlets. But, our worst nightmare is our phone beeping in the night with a notification that one of our beloved “fans” has taken to our pristine Facebook wall to complain about our business and air their every so mighty opinion for the… Read more »

Tweeted Hot Wheels® and GM Chevrolet Very Own Twitter Vending Machine

anguyen44   February 26, 2013

For the first time in Canada, at the 2013 40th Canadian International AutoShow, a new marketing strategy for Hot Wheels® and GM Chevrolet, in conjunction with Twitter, was created to increase product awareness and development for their Hot Wheels® Camaro® Concept Car. The show runs from Feb 16 until Feb 24 at the Metro Convention Centre. TrojanOne, a well recognized… Read more »

From CRM to Social CRM – A Sudden Revolution

David Murray   February 21, 2013

  Customer Relationship Management (or CRM as it is most commonly known) came quietly onto the business scene in the mid-90’s.   CRM took a relevant yet secondary position in most businesses, with an important but limited focus on customer interaction tracking and IT automation of service delivery.   While some pioneers stretched the CRM toolset a step further and began to… Read more »

Anthropologie, One of the Most “Pinfluential” Brands in Fashion

becky.minor   February 20, 2013
anthropologie-26_600

Pinterest is no longer the new kid on the block in the social media marketing world. Since sky-rocketing to the top of the social media charts in 2011, Pinterest has established itself as a major player, not only in social networking, but also in social media marketing, by presenting brands with a unique way to engage customers. In short, Pinterest… Read more »

Smartphone Media

faisalahsan   November 19, 2012

Social media has changed the way we perceive products and services. As consumers we now have several outlets to get our feedback back to the companies we patron. According to Niels Schillewaert, PhD, Managing Partner of InSites Consulting, New York., “81% of U.S. internet users want to help brands and give them advice and do so through consumer consulting communities…. Read more »

Ryanair learns the importance of Social Media the hard way.

taracb   November 4, 2012

  Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol.  Whether or not people agree with the significant print charges from “no frills” Ryanair in August 2012, a complaint on a… Read more »