Westjet is a proudly Western Canada company, founded in 1996 by Clive Beddoe and his team. What “started with 220 employees (a.k.a. WestJetters), three Boeing 737 aircraft and five destinations in Western Canada has grown into more than 120 aircraft flying throughout a network of more than 90 destinations in Canada, USA, Mexico, the Caribbean, Central America and Europe. Sure, it’s our aircraft that will take you to your destination, but it is WestJet’s caring owners and award-winning corporate culture that sets us apart from the other airlines.” The company has been an absolute trendsetter in its use of social media to blur the lines between the company, its employees (also known as “owners”) and the customers. They have created the “Westjetters”. This passion and identification as a westjetter has given rise to the culture of sharing on all social media. Using twitter, facebook, youtube and instagram customers, corporate and even employees are sharing (and encouraged to do so!).

Being able to create something customers want to engage with and something that catches their attention when they’re scrolling their news feeds daily is a struggle many companies are dealing with now that social media has taken over. Vacations and travel are no different, every company, resort, cruise ship wants you to pick them for your next holiday and how they approach their marketing and engaging customers could make or break their chance at earning your business. “Royal Caribbean Cruises Ltd. comprises six distinctive companies that share a vision anchored in excellence.” They operate in 47 countries with 50+ ships ranging with staterooms to fit 2500-7000 guests at a time. “We believe we are in the business of making tremendous memories” Michael Giresi, Chief Information Officer, Royal Caribbean Cruises. To make sure you are successful in making memories and meeting all the expectations of an amazing vacation you need to have exceptional customer experience, relationships and engagement not only during the trip but also leading up to it and afterwards. Royal Caribbean has been successful with this through their Crown and Anchor Loyalty Program, personalized emails based on recent searches and the new Royal IQ app that can be used on board. In today’s society everyone wants the newest, greatest and latest in everything they do which is why Royal Caribbean introduced Symphony of the Seas.  

Hertz is one of the world’s leading rental car brands and the second largest in the United States measured by sales, fleet size and locations. It is also the largest worldwide in terms of airport locations with over 2,900 locations internationally. Top notch customer service is imperative to creating repeat customers, and the @Hertz Twitter handle has almost 60K followers. Hertz uses this as a joint marketing/customer service site. https://twitter.com/Hertz?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Sports brings people together. It moves and inspires people in ways that can sometimes be hard to explain. The sacrifice can never be put into words or understood unless you’ve personally gone through it yourself. But yet, regardless of your participation or not, sports can bring a nation together. It can bring us to our knees and can instil a sense of pride. The raw talent, incredible dedication and sheer passion of watching someone give it their all is a great indicator that sport is much more than the result at the end of a race or a game, it tells the story of the incredible team behind-the-scenes that helps a team or individual propel to greatness.

Today’s marketing landscape is ever changing, and with it, the way we engage with our customers.  It is no longer about selling a service or a product; now it is all about the customer experience.  Companies like T by Daniel, a Brampton based tea house, strive to provide a genuinely exceptional experience for each and every person they meet.  Lovers of tea, fashion and especially people, Daniela and Renata Lewis had a vision to start something that could speak to all generations and could bring people together 1. It began when Daniel Lewis overcame a tragedy and used his new found passion for life to follow his dream with his loving wife by his side.  “From the moment a person walks into our store, our immediate goal is to wow them” says Renata Lewis, co-founder.  Their friendly staff focus on getting to know their customers, whether in person or online.