Tag Archives: customer participation

Traditional marketing has given way to a new era of digital marketing where social media and customer input are king. Gone are the days of sending direct mail pieces and emails to massive lists of customers and crossing your fingers that you hear back from at least a few of them. Now, with the help of social platforms likeĀ Influitive, creating partnerships and relationships with customers is not only possible, but is actually the key to building new campaigns, content and product development.