luxe.zen selects quality gemstones, wood and other naturally derived materials to handcraft beautiful jewellery pieces. The goal of these pieces is to enhance a holistic lifestyle integrated with wellness, meditation or spiritual practice. luxe.zen got its start in March 2016 when its principal designer began creating jewellery pieces for herself during an illness. She uses aromatherapy principles and selects gemstones with intention to amplify healing. At the same time, she realized this would empower others with the same goals. When it comes to product development, social media is key for luxe.zen. Watching other designers for trends can get overwhelming, as this market is competitive, so luxe.zen keeps grounded by focusing on its own customers. luxe.zen has a high rating on Etsy with over 15% of its customers leaving reviews. And every customer’s feedback is important in the product development lifecycle; it can be one of the richest sources for new product development ideas.
From minor alterations, to complete start-to-finish designs, as many as 30% of online shoppers see value in being able to customize products to their liking (Bain Insights, 2013). Co-creation is not a new concept, but with the growth of social media platforms, companies are now more connected than ever to their customers.
If you were using social media for personal or business use in Canada during the summer of 2016, you will have no doubt heard at least something about The Tragically Hip. The favoured Canadian band was touring in what likely would be their last, due to frontman Gord Downie’s onset of brain cancer. Concerts sold out and media of all sorts took note of what was developing into a notable time in our country’s music and lifestyle history. As the final concert came to pass in August – complete with the attendance and interaction of Prime Minister Justin Trudeau – an influential social media phenomenon was occurring. Ensight Canada reported, “In addition to multiple trending topics throughout the weekend of the concert, social media posts about The Hip and (Gord) Downie’s First Nations comments generated roughly 20 million potential impressions across Canada over the past week. What’s really telling is that Canada has about 14 million daily Facebook users, so when we look at the impressions generated, we can conclude almost everyone in the country who used the internet or social media came in contact with the story in some way.”
Organization Name: The Red Dress Boutique Industry: Fashion Name of Contact: N/A Web References: The Red Dress Boutique Blog, Shark Tank Success Blog, SMU Fashion Media, Online Athens, Fast Company, Classic City Today Description of How Social Media is Used for Business Performance: Founded in 2004, The Red Dress Boutique is a successful online women’s retailer and a highly coveted brick-and-mortar boutique located… Read more »
Organization Name: Bonnaroo Music and Arts Festival Industry: Music Name of Contact: Rich Goodstone, Co-founder of Superfly & Head of Marketing Group The Bonnaroo Music and Arts Festival has been held in Manchester, Tennessee for the past 13 years, hosting approximately 100,000 attendees this past year alone. The main attractions of this four-day festival are the multiple stages of live music, featuring a diverse array… Read more »
Company: Lululemon Athletica Industry: Athletic Apparel for men and woman Contact: Lesia Dallimore – Brand Experience Manager Imagine being part of a something more than just a company or more than a community. Being part of a lifestyle is what this one retailer strives to achieve. Ask any Lululemon customer and they will tell you that you aren’t just buying… Read more »
Organizations face many operating perils some manageable while others are not. When faced with an unforeseen or unavoidable event many organizations often feel overwhelmed. During the initial impact period of an unexpected event organizations direct significant effort and focus on developing a business recovery plan relying on traditional KPIs such as market share, sales and profits as the proxy for… Read more »
Restaurant chains have always struggled with standardized systems and processes including recipes and the “right” way to make things for years. One company, Red Robin turned to social media to help stop the inconsistencies. USA Today reported that the company created a network discussion board for the launch of a new product line. This board allowed managers to provide feedback… Read more »