Trisha Yearwood is a lifestyle maven. She’s an award-winning singer and author of 3 best-selling cookbooks, who also has both a furniture and a cookware line, a signature fragrance and an exclusive collection of goods with Williams-Sonoma. She’s also the star of a Food Network show, Trisha’s Southern Kitchen. To top it all, she’s utilizing social media brilliantly with her weekly Facebook Live show, Ts Coffee Talk, where she connects with her audience. Trisha began broadcasting her weekly Facebook Live in January 2016.

Microsoft Corporation is one of the biggest technological companies in the world. So, when it comes to future development, they are always ahead of the game. Microsoft has integrated social media through the entire company and has even created social media management software systems. When it comes to their company, future development will only keep advancing because of the social media practices that have already been put in place.

Hello and welcome back folks! In my last blog – Shopify’s Custom Built Unicorn Platform Takes Employee Engagement to a Whole New Realm  I looked at how Shopify’s amazing business culture fosters their exemplary employee engagement.  Next, I focus on how Shopify as an organization exudes the same passion when connecting with their customers. “We want every single minute of interaction with a customer to be a minute of true value,” says Richard Hall – Director of Revenue Operations [1] “We strive for happiness — not satisfaction!  The customer service industry is obsessed with “customer satisfaction”. We believe that’s too low a bar. Satisfaction is not a measure of success — it’s just enough to get by. We want our customers to be happy. Happiness is success. Happiness is our goal. “ [2] – Mantra spoken by Shopify’s customer support team Let me be honest, my first exposure to Shopify was actually through my husband.  He recently joined  Shopify’s free two-week trial, for his online store: Essential Oil Labs. Lately, all we seem to do is talk about growing his business. So I decided why not engage with him and get a first hand look at how Shopify really interacts with their customers.  I was marveled at the amount of times they have reached out to him.  He’s plugged into all sorts of forums,  “How-To” videos and not to mention he gets a “gazillion” emails.  What really struck me is the way in which they deliver this material.  It’s timely, entertaining, and pretty darn addictive.