Tag Archives: customer acquisition

‘Mind’ Marketing not ‘Mass’ Marketing – Using Social Media to Connect with Customers

tighed   October 14, 2014

Organization Name:   Mabel’s Labels Industry:   Online retail Name of Contact:   Julie Cole, VP and co-founder via interview with Robert Gold & Andrew Brown for PROFITguide.com.  Audio interview available on iTunes: (Interview with Julie Cole). Web Reference:    www.mableslables.com The Case: www.mableslables.com Not too long ago, the strategy for effective social media marketing simply involved coming up with creative ideas to leverage a variety of social media platforms… Read more »