Chevrolet is one of the world’s largest automotive brands, doing business in more than 140 countries. In the Middle East (ME), Chevrolet has a strong heritage that has come to represent a trusted automotive brand that fulfills transportation needs and aspirations of customers. In 2015 – Chevrolet approached Traffic Digital, and their event partners Blink Experience, with an admirable corporate social responsibility (CSR) idea. This encouraged people to give back during the Holy Month of Ramadan. The idea involved a widespread on social media, posting about the campaign meant truly contributing to it. For every post, Chevrolet would donate Iftar meals to workers residing in labor camps across 6 selected cities (Jeddah, Riyadh, Dubai, Abu Dhabi, Sharjah, Doha). Social Media Marketing is an ideal way reach an audience. Real time sharing and the ability to ride your consumers’ emotional waves provides a top notch marketing opportunity. “Having been in the Middle East for nearly 100 years, Chevrolet understands the importance of Ramadan as a special time to reflect and give. And we want to give: to our customers and to the community in general,” said Markus Leith, Managing Director (ME) Commercial Operations. An analysis of the IPAdataBANK has shown, campaigns with purely emotional content performed about twice as well as those with purely rational content.
Organization Name: Toms Industry: Retail References: Toms, Social Media Breakdown, How Toms Creates Customers for Life, A Case Study in Profitable Cause Marketing, Social Media Analytics for Social Good As the shift between having a social media marketing strategy and needing one lurches towards the latter, online marketing intelligence will glean much from the examples and experiences of sustainable enterprises like… Read more »
Title: Whole Foods Market – Using Social Media To Influence The Supply Chain Organization Name: Whole Foods Market Industry: Food, Supermarket Name of Contact: John Mackey (Founder and CEO) Who Are They? Whole Foods Market is an American grocery retailer that specializes in providing natural and organic food options throughout their supermarket style stores. It currently has just shy of 400 stores located… Read more »