Lego has come a long way since 1932, when it was originally founded by a small-time carpenter named Ole Kirk Kristiansen from Denmark. The company was passed down within the family, and today the Kristiansen family remains the sole “shareholders” of the once-small toy business. Currently, Jørgen Vig Knudstorp is the CEO of the well-known global enterprise. Lego has continued to remain a household name because they continue to reinvent themselves to be even better than before. They consistently keep up with trends whether it be their latest Lego sets, Lego movies, or their marketing strategies. These popular building blocks have remain in demand over the last 80 years for their product quality and for it’s influence in fostering imagination from people both young and old.

  Through its innovative My Starbucks Idea, the company known for fresh roasted beverages, wholesome food on the go, and the decadent Iced Caramel Macchiato, is looking your way for their next great product idea.  

In the Healthcare industry the gap between the providers and receivers is narrowing.  Technological advancements in particular Social Media is the catalyst of this. Crowdsourcing in health care has become a popular trend these days despite the meticulous requirements for specialization, limitations surrounding privacy and strict governance.  It is an instrumental tool in finding patient care solutions and cost reductions that previously would not have been possible. Barbara Prainsack (Professor in Sociology and Politics of Bioscience Brunel University London / GB), delivers an excellent presentation at at TEDxSalzburg about how Crowdsourcing is becoming more prevalent in the Medical field.  She stresses the divide between the two sides: the medical experts and those receiving the care is no longer tenable.  Dr. Prainsack explains, this is as a result of the way in which we as society use technology to communicate, and the need for us to be advocates in our own health care. The age old adage “Two brains are better than one,” is literally meaningful in this context. The more brains, equals more ideas, equals greater chance to solve a problem or find a solution. Jeff Howe, author of “The Rise of Crowdsourcing”, pointed out that: “Crowds are more than wise – they are talented, creative, and stunningly productive.”[1] The application of Crowdsourcing is extremely applicable within the healthcare industry. Whether it be doctors around the world collaborating on a patience diagnoses, or patients helping companies design prosthetics, so that they are able to lead better lives.  I believe that crowdsourcing is intrinsic to our very nature. Although, we may or may not be professionals in the field it is the idea of making a difference, that is the real motivation for most people. One ingenious crowdsourcing initiative was the Columbia Design Challenge. Realizing the urgency to control the outbreak, the deans at Columbia Engineering and the Mailman School of Public Health sponsored a rapid-fire design challenge to confront the Ebola crisis. The idea behind the challenge was to not only come up with rapid low-cost, real-time solutions, from concept to deployment, but also engage the Columbia community—from all disciplines—to take action, collaborate, and have an impact on this critical global issue.[2] For more on this extraordinary contest please listen to Anna Maria Tremonti’s Interview called  “Competition for Solutions finds new ideas to contain Ebola through crowdsourcing truly ground-breaking.” – The Current : Feature series By Design (3rd November 2014)  Listen 27:30 Dwayne Spradlin CEO of Health Data Consortium… Read more »

It seems like not that long ago that my previous employer instated a company-wide ban on social media websites and blocked us from accessing any of them from our company computers. It also seems like it wasn’t that long after that they lifted the ban and rolled out the enterprise social network Yammer and encouraged its use. So why the about-face? How did social media go from being a workplace pariah to an invaluable business tool? For companies like my previous employer—and many others that deal in consumer products—one of the key benefits to an enterprise social network is collaboration. Collaboration breeds innovation and innovation is key to success when new ideas and products are your business.